Lifecycle Growth Lead - Remote, USD Pay, Global Impact

Jobgether; Santa Fe Capital; Remote; ARS 92,241,000 - 138,361,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Coworking spaces worldwide

Strengthen your English

Referral program

Welcome kit

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven campaigns that engage, retain, and nurture customers across multiple channels. The role focuses on acquisition, onboarding, activation, retention, and reactivation, using HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.

You will build automated workflows, segment audiences, and optimize campaigns with A/B testing while collaborating with marketing, product, sales, and customer success teams.

Qualifications

• Minimum 2+ years in lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) with excellent written and verbal communication.
• Strong analytical, communication, and problem-solving skills.
• Excellent time management and organizational skills to manage multiple campaigns and deadlines.
• Proven experience developing and executing customer lifecycle campaigns.
• Hands-on experience with CRM/marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
• Strong understanding of customer segmentation, automated workflows, and personalized messaging.
• Experience conducting A/B testing and optimizing campaigns based on performance data.
• Knowledge of email marketing metrics, customer retention strategies, and conversion optimization.
• Ability to interpret marketing data and translate insights into actionable improvements.
• Detail-oriented, proactive, results-driven, and able to collaborate with international teams.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Develop customer engagement strategies covering acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated marketing workflows and customer journeys using CRM platforms.
• Segment audiences based on behavior and lifecycle stages.
• Create and optimize personalized marketing campaigns to improve engagement and conversions.
• Coordinate campaign calendars, content requirements, and execution timelines.
• Conduct A/B testing to optimize messaging and audience segmentation.
• Monitor key metrics like open rates, CTR, conversions, retention, and LTV; prepare performance reports.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

Analytical thinking

Communication

Time management

Independent work

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven campaigns that engage, retain, and nurture customers across multiple channels. The role focuses on acquisition, onboarding, activation, retention, and reactivation, using HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.

You will build automated workflows, segment audiences, and optimize campaigns with A/B testing while collaborating with marketing, product, sales, and customer success teams.