GTM Analytics & Tracking Lead Remote

Evox; Ciudad de Mendoza; Remote; ARS 79,942,000 - 104,540,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility role

Impact on education partners

Team culture

Job summary

Evox is seeking a Tracking Specialist (GTM) to own and optimize the web analytics infrastructure across multiple education and nonprofit campaigns. The role focuses on GTM deployment, pixel management, and robust data collection from first click to CRM entry.

You will work with the Data and Analytics team to implement server-side tagging, configure events across Meta, Google Ads, TikTok, and LinkedIn, and ensure GDPR/CCPA compliance. Remote, international client roster with growth opportunities.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab).
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure across a multi-client environment; implement server-side tagging where it improves measurement accuracy.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and CAPI; configure standard and custom events for reporting and optimization; maintain event tracking in GA4 from click to CRM entry.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; verify events in GA4 DebugView before campaigns go live.
• Own data privacy compliance — manage cookie consent banners and consent mode; ensure tracking aligns with GDPR, CCPA; monitor privacy changes and recommend adjustments.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, QA checklists; translate requirements into tracking solutions; document setups for internal use

Skills

GTM expertise

GA4 events

Pixel implementation

Data privacy

HTML/CSS/JS

Tools

Google Tag Manager

GA4

CAPI

Job description

Evox is seeking a Tracking Specialist (GTM) to own and optimize the web analytics infrastructure across multiple education and nonprofit campaigns. The role focuses on GTM deployment, pixel management, and robust data collection from first click to CRM entry.

You will work with the Data and Analytics team to implement server-side tagging, configure events across Meta, Google Ads, TikTok, and LinkedIn, and ensure GDPR/CCPA compliance. Remote, international client roster with growth opportunities.