Remote GTM Tracking & Analytics Lead

Evox; Municipio de Rincón de los Sauces; Remote; ARS 61,494,000 - 138,361,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility in scaling analytics

Impact on education/nonprofit partners

Job summary

Evox is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture for a remote education-focused marketing portfolio. You’ll implement tracking via Google Tag Manager, troubleshoot setup issues across paid ad platforms, and ensure airtight data collection from first click through CRM entry.

You’ll configure events for Meta, Google Ads, TikTok, LinkedIn, and Snapchat, audit tags, and maintain data privacy compliance while documenting setups for cross-team use.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI).
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build data layers and manage container structure across multi-client environments.
• Own conversion tracking & platform integration — connect website activity to Meta, Google Ads, TikTok, LinkedIn, Snapchat using browser pixels and CAPI; configure events for reporting and optimization; ensure GA4 tracking through CRM entry.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; run routine tag health audits; verify events in GA4 DebugView.
• Own data privacy compliance — manage cookie consent banners and consent mode; align with GDPR, CCPA; monitor platform changes that affect tracking durability.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, QA checklists; translate requirements into tracking solutions; document setups for internal use.

Skills

GTM containers

Data layer implementation

Server-side tagging

GA4 tagging

Pixel & CAPI integration

HTML/CSS/JS basics

GDPR/CCPA familiarity

Analytical mindset

Tools

Google Tag Manager

GA4

Pixel & CAPI

HTML/CSS/JS

DebugView/Preview mode

Job description

Evox is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture for a remote education-focused marketing portfolio. You’ll implement tracking via Google Tag Manager, troubleshoot setup issues across paid ad platforms, and ensure airtight data collection from first click through CRM entry.

You’ll configure events for Meta, Google Ads, TikTok, LinkedIn, and Snapchat, audit tags, and maintain data privacy compliance while documenting setups for cross-team use.