Remote GTM Tracking & Analytics Specialist

Evox; La Pampa; Remote; ARS 92,724,000 - 139,086,000; Full time

Job summary

Evox is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture for a remote education marketing environment. You will implement tracking via Google Tag Manager, troubleshoot across paid platforms, and ensure data collection from client sites is accurate from click to CRM entry.

You will maintain GTM structures, standard and custom events, and GA4 configurations while upholding GDPR/CCPA compliance.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab)
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability
• Own conversion tracking & platform integration — connect website activity to paid ad platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verified
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes live
• Own data privacy compliance — manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustments
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data

Skills

GTM management

Data layer implementation

GA4 setup

Server-side tagging

Tag debugging

HTML/CSS/JS

Privacy compliance

Tools

Google Tag Manager

GA4

Conversion API (CAPI)

Browser dev tools

Job description

Evox is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture for a remote education marketing environment. You will implement tracking via Google Tag Manager, troubleshoot across paid platforms, and ensure data collection from client sites is accurate from click to CRM entry.

You will maintain GTM structures, standard and custom events, and GA4 configurations while upholding GDPR/CCPA compliance.