GTM & Data Tracking Architect — Remote

Evox; Tandil; Remote; ARS 92,875,000 - 139,312,000; Full time

Benefits offered by this job

Remote role with async-friendly team

Competitive compensation

Pivotal, high-visibility role on Data&

Education/nonprofit focus

Job summary

Haleon Argentina S.A. is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture for education-focused clients.

You will implement tracking via Google Tag Manager, configure conversions across Meta, Google Ads, TikTok, LinkedIn, and others, and ensure data accuracy from click to CRM entry. You will audit tags, troubleshoot discrepancies, and maintain data privacy compliance across GDPR/CCPA frameworks while collaborating with a Data & Analytics team in a

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API configuration for Meta, Google Ads, TikTok, and LinkedIn
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure across multi-client environment; implement server-side tagging
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and Conversion APIs; configure events for reporting and optimization; maintain events in GA4 from click to CRM entry
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches across ad platforms, GA4, and CRM; run tag health audits; verify events before live
• Own data privacy compliance — manage cookie consent banners and consent mode; align with GDPR, CCPA; monitor changes affecting tracking durability and adjust
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, QA checklists; translate requirements into functional tracking solutions; document setups for internal teams

Skills

Tag management

GTM containers

GA4

Conversion tracking

HTML/CSS/JS basics

Data privacy (GDPR/CCPA)

Communication skills

Education marketing exposure

Tools

Google Tag Manager

GA4

Pixels & Conversions API

CRM integration

Job description

Haleon Argentina S.A. is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture for education-focused clients.

You will implement tracking via Google Tag Manager, configure conversions across Meta, Google Ads, TikTok, LinkedIn, and others, and ensure data accuracy from click to CRM entry. You will audit tags, troubleshoot discrepancies, and maintain data privacy compliance across GDPR/CCPA frameworks while collaborating with a Data & Analytics team in a