GTM Tracking Specialist (Remote) - Education Marketing

1801 Haleon Argentina S.A.; Rosario; Remote; ARS 61,816,000 - 92,724,000; Full time

Job summary

Lemon Adds is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture across multiple education-focused clients. You will implement tracking via Google Tag Manager, troubleshoot setup issues across paid ad platforms, and ensure airtight data collection from first click to CRM entry.

Reporting to the Data and Analytics Manager, you will help scale our education and nonprofit campaigns by evolving the tracking workflow, ensuring campaigns stay measurable and

Qualifications

• Experience implementing tracking via GTM in a multi-client environment.
• Ability to build and maintain data layers for robust measurement.
• Familiarity with browser pixels and server-side tagging where it improves accuracy.

Responsibilities

• Own tag management and deployment across GTM, build data layers, manage container structure across clients, and explore server-side tagging.
• Own conversion tracking and platform integration by wiring website activity to ad platforms using pixels and CAPI, and configure standard events for reporting.

Skills

Google Tag Manager

Web analytics

Data layer design

Conversion APIs (CAPI)

Pixel deployment

Tools

Google Tag Manager

Google Analytics

Job description

Lemon Adds is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture across multiple education-focused clients. You will implement tracking via Google Tag Manager, troubleshoot setup issues across paid ad platforms, and ensure airtight data collection from first click to CRM entry.

Reporting to the Data and Analytics Manager, you will help scale our education and nonprofit campaigns by evolving the tracking workflow, ensuring campaigns stay measurable and