Remote Web Analytics & GTM Specialist

Vertalents; Buenos Aires; Remote; ARS 92,666,000 - 138,998,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

Job summary

1801 Haleon Argentina S.A. is seeking a Data Analyst with GA4 and GTM experience to own web analytics, pixel deployment, and data integrity across client websites. The role focuses on tracking fidelity from first click to CRM entry, and includes server-side tagging where it improves measurement.

The Web Analyst will configure events across Meta, Google Ads, TikTok, LinkedIn, and more, while ensuring GDPR/CCPA compliance and robust QA processes.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server‑side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands‑on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution‑driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage container structure across multi-client environment; implement server-side tagging where helpful.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and CAPI; configure standard and custom events for reporting and optimization; maintain event tracking in GA4 from click to CRM entry.
• Own QA, debugging & data integrity — audit and fix broken tags and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run tag health audits and verify in Events Manager/GA4 DebugView.
• Own data privacy compliance — manage cookie banners and consent mode; align with GDPR/CCPA; monitor changes affecting tracking durability and advise adjustments.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, QA checklists; translate business requirements into tracking solutions; document setups for internal use.

Skills

Web analytics

Tag management

GA4

JavaScript basics

Data privacy & compliance

GT M data layer

Tools

Google Tag Manager

GA4

Job description

1801 Haleon Argentina S.A. is seeking a Data Analyst with GA4 and GTM experience to own web analytics, pixel deployment, and data integrity across client websites. The role focuses on tracking fidelity from first click to CRM entry, and includes server-side tagging where it improves measurement.

The Web Analyst will configure events across Meta, Google Ads, TikTok, LinkedIn, and more, while ensuring GDPR/CCPA compliance and robust QA processes.