GTM & Analytics Tracking Specialist (Remote)

L'Oreal Usa; La Pampa; A distancia; ARS 99.001.000 - 144.694.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Async-friendly team

Competitive compensation

Ownership of tracking infrastructure

Descripción de la vacante

Santa Fe Nestle, a fast-growing marketing agency serving education and nonprofit sectors, seeks a Tracking Specialist (GTM) to own web analytics and pixel deployment across multiple clients.

You will implement tracking via Google Tag Manager, configure GA4 events, and ensure data accuracy from first click to CRM entry. This remote role offers ownership of the tracking workflow and opportunities to advance server-side tagging and privacy-compliant measurement.

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Experience with GTM containers, triggers, variables, data layer implementations, and server-side tagging.
• Experience planning, deploying, and troubleshooting conversion tracking across major ad platforms (Meta, Google, TikTok, LinkedIn).
• Hands-on GA4 experience, including event configuration and DebugView.
• Familiarity with HTML, CSS selectors, and JavaScript for tag troubleshooting and scripting.

Responsabilidades

• Own tag management and deployment across multi-client environment using GTM templates and Custom HTML.
• Own conversion tracking and platform integration with Meta, Google Ads, TikTok, LinkedIn; configure events for reporting and optimization.
• Own QA, debugging, and data integrity across client sites; run tag health audits and troubleshoot discrepancies.
• Manage cookie consent banners and privacy controls to stay GDPR/CCPA compliant.
• Develop tagging plans, naming conventions, and QA checklists for cross-team enablement.

Conocimientos

GTM mastery

Data layer

Pixel deployment

GA4

CAPI (Conversions API)

HTML/CSS/JS

Privacy compliance

Herramientas

GA4 DebugView

Tag Manager Preview

Developer tools

Descripción del empleo

Santa Fe Nestle, a fast-growing marketing agency serving education and nonprofit sectors, seeks a Tracking Specialist (GTM) to own web analytics and pixel deployment across multiple clients.

You will implement tracking via Google Tag Manager, configure GA4 events, and ensure data accuracy from first click to CRM entry. This remote role offers ownership of the tracking workflow and opportunities to advance server-side tagging and privacy-compliant measurement.