Remote GTM Tracking Specialist for Education Analytics

Evox; La Pampa; A distancia; ARS 1.674.000 - 2.455.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Competitive compensation

Descripción de la vacante

Santa Fe Nestle is seeking a Tracking Specialist (GTM) to lead tag management and data collection across education-focused campaigns. You will deploy and maintain pixels, data layers, and events for multiple client websites, ensuring accurate measurement from initial click to CRM entry.

The role emphasizes hands-on GTM, GA4 configuration, and server-side tagging, with a strong focus on privacy compliance (GDPR/CCPA) and cross-team collaboration in an async, remote environment.

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation; proficient in GTM Preview mode and browser dev tools.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms and how tracking decisions affect KPIs.
• Analytical, solution-driven mindset with ability to communicate technical concepts clearly, especially in education marketing.

Responsabilidades

• Own tag management and deployment in Google Tag Manager across a multi-client environment; build data layers and manage container structure, triggers, and variables; implement server-side tagging where it improves measurement durability.
• Own conversion tracking and platform integration; connect website activity to paid ad platforms using browser pixels and Conversion APIs; configure events for leads, applications, inquiries; ensure tracking from click to CRM entry.
• Run QA, debugging, and data integrity checks; audit broken tags and data discrepancies; verify events in GA4 DebugView before campaigns go live.
• Manage cookie consent banners and consent mode to comply with GDPR/CCPA; monitor changes affecting tracking durability and recommend adjustments.
• Create and maintain tagging plans, conventions, and QA checklists; translate business requirements into tracking solutions; document setups for cross-team clarity.

Conocimientos

GT M containers

GA4/Analytics

HTML/CSS/JS

Tag management

Data layer

Server-side tagging

GDPR/CCPA

Problem solving

Communication

Herramientas

Google Tag Manager

GA4

Conversion API

Browser debugging

Descripción del empleo

Santa Fe Nestle is seeking a Tracking Specialist (GTM) to lead tag management and data collection across education-focused campaigns. You will deploy and maintain pixels, data layers, and events for multiple client websites, ensuring accurate measurement from initial click to CRM entry.

The role emphasizes hands-on GTM, GA4 configuration, and server-side tagging, with a strong focus on privacy compliance (GDPR/CCPA) and cross-team collaboration in an async, remote environment.