GTM Tracking Specialist (Remote) — Data-Driven Analytics

Evox

La Pampa

A distancia

ARS 91.385.000 - 137.078.000

Jornada completa

Hace 3 días
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Ventajas ofrecidas por este puesto de trabajo

Remote work
Competitive pay based on experience
High-visibility Data & Analytics role
Impactful measurement backbone for教育 &

Descripción de la vacante

Santa Fe Nestle is seeking a Tracking Specialist to own the web analytics and tagging architecture across multiple client education projects. You will implement tracking via Google Tag Manager, configure events, and ensure data accuracy from first click to CRM entry.

You will troubleshoot across platforms, maintain data layers, and collaborate with Paid Media and Web Services to ensure campaigns are measurable and reports trustworthy in a remote, async-friendly environment.

Formación

  • 3+ years of hands-on tracking or web analytics in an agency/marketing environment.
  • GTM containers, triggers, variables, data layer, and server-side tagging experience.
  • Experience planning, deploying, and troubleshooting conversion tracking across major ad platforms (Meta, Google, TikTok, LinkedIn).
  • Hands-on GA4 configuration, events, and DebugView proficiency.
  • HTML/CSS/JS understanding for tag troubleshooting and scripting; proficient with GTM Preview mode.

Responsabilidades

  • Own tag management, deployment, and data layers across a multi-client environment; implement server-side tagging where beneficial.
  • Own conversion tracking and platform integration across Meta, Google Ads, TikTok, LinkedIn, and more.
  • Audit, debug, and fix broken tags, data discrepancies, and mismatches between ad platforms, GA4, and CRM.
  • Manage cookie consent and privacy compliance aligned with GDPR/CCPA and related regulations.
  • Document tagging plans, provide cross-team enablement, and translate requirements into tracking solutions.

Conocimientos

GTM experience
GA4 expertise
HTML/CSS/JS tagging
Pixel & CAPI configuration
Data privacy compliance
Analytical mindset

Herramientas

Google Tag Manager
GA4
Server-side tagging
DebugView/Preview mode
Browser developer tools

Descripción del empleo

Santa Fe Nestle is seeking a Tracking Specialist to own the web analytics and tagging architecture across multiple client education projects. You will implement tracking via Google Tag Manager, configure events, and ensure data accuracy from first click to CRM entry.

You will troubleshoot across platforms, maintain data layers, and collaborate with Paid Media and Web Services to ensure campaigns are measurable and reports trustworthy in a remote, async-friendly environment.

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