Growth Lead: Paid Ads & Ecommerce GM (Remote)

Publicis Groupe Peru; Rosario; Remote; ARS 139,086,000 - 231,811,000; Full time

Benefits offered by this job

Equity opportunity

Remote work LATAM

Toronto-hours collaboration

Job summary

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager to lead marketing, ecommerce and profitable growth across HoopStars and the parent company marketing team. You will own budgets, drive acquisition, retention and revenue, and build a high-performing remote-enabled team across brands.

You will divide your time between running HoopStars and shaping the marketing function, with scope to recruit, manage agencies, and implement scalable growth programs while

Qualifications

• Hands-on General Manager with strong skills in marketing, ecommerce and profitable growth.
• Experience building and leading marketing teams across brands.
• Able to turn advertising into customers, improve conversion and increase repeat purchases.
• Experience hiring marketers, creatives, agencies or other specialists.
• Strong professional English and effective remote leadership.
• Experience in youth sports, education, fitness, memberships or multi-location services is useful.

Responsibilities

• Run HoopStars: own business plan, budgets, revenue, profitability and cash forecasts; lead sales and operations.
• Drive digital growth: improve paid search and social, creative, landing pages and enrollment funnels.
• Build the parent marketing team: define structure, recruit specialists, manage priorities and performance across brands.
• Establish commercial discipline: connect campaign performance to paying customers and profits; allocate marketing investment.
• Stay close to execution: inspect advertising accounts, diagnose funnel problems and launch improvements.

Skills

Marketing

Ecommerce

Growth

Leadership

Paid ads

Job description

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager to lead marketing, ecommerce and profitable growth across HoopStars and the parent company marketing team. You will own budgets, drive acquisition, retention and revenue, and build a high-performing remote-enabled team across brands.

You will divide your time between running HoopStars and shaping the marketing function, with scope to recruit, manage agencies, and implement scalable growth programs while