Growth GM: Ecommerce & Paid Acquisition (Remote, Equity)

Trafilea; Buenos Aires; Remote; ARS 138,361,000 - 215,229,000; Full time

Benefits offered by this job

Remote work from LATAM

Equity opportunity

Relocation potential to US/Canada

Job summary

HoopStars is seeking a hands-on General Manager for Marketing and Ecommerce Growth. The role combines running HoopStars with building and managing the parent company’s marketing team across its brands, with LATAM remote work and Toronto hours.

You will oversee budgets, campaigns, and customer experience while driving profitable growth. Ideal candidates have strong experience in paid acquisition, conversion, retention and cross-brand leadership, able to scale marketing and operations across

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts. Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit. Allocate marketing investment using reliable reporting and testing.
• Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.

Skills

Paid acquisition

Conversion optimization

Retention strategies

Team leadership

Remote leadership

English fluency

Job description

HoopStars is seeking a hands-on General Manager for Marketing and Ecommerce Growth. The role combines running HoopStars with building and managing the parent company’s marketing team across its brands, with LATAM remote work and Toronto hours.

You will oversee budgets, campaigns, and customer experience while driving profitable growth. Ideal candidates have strong experience in paid acquisition, conversion, retention and cross-brand leadership, able to scale marketing and operations across