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Job summary
A branding agency in Dubai is seeking a professional to plan and execute branding strategies for clients. The role involves monitoring market trends and consumer behavior, and setting up effective GTM strategies. The ideal candidate will have a strong understanding of branding and the ability to creatively approach marketing challenges.
Qualifications
- Strong understanding of branding and marketing strategies.
- Ability to track metrics and consumer behavior.
- Creative approach to marketing.
Responsibilities
- Plan and track branding strategies for clients.
- Monitor market trends and consumer behavior.
- Set up GTM strategies for brands.
- Planning and tracking the execution of the strategies for the clients.
- Making sure that the design & social media department adhere to the brand guidelines and the mood-board of the clients.
- Creating roadmaps for the client, making sure that the customers will understand the brand persona and communication done by the client’s brand.
- Innovating with the ideas to increase the awareness of the client’s brand for more business through their customers.
- Tracking the traffic and preparing the branding strategy as per the metrics.
- Setting up GTM strategies for the brands with their products and executing them with a planned approach.
- Enable creative approach in marketing for clients to make sure that the audience take action and generate business for the clients.
- Establish performance specifications, cost and price parameters, market applications, and sales estimates.
- Monitor market trends like what their competitors are doing and suggest them to the client to upscale their branding game.
- Monitor consumer behaviour and work on strategies to increase the customer acquisition and retention.
- Align & set up the agency’s branding.
- Ensure the designs shared to the client’s are sent in the best of it’s presentation. Sharing ideas to design team for presenting.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.