Regional Category Manager

Henkel; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading global consumer goods company based in Dubai is seeking a Marketing Specialist to implement marketing initiatives aligned with business objectives. Responsibilities include overseeing brand performance, managing digital communications, and executing promotional activities. The ideal candidate must have strong strategic input skills and be able to coordinate with external agencies for effective market positioning.

Responsibilities

• Align, adapt, and implement initiatives to support brand and business objectives.
• Co-create and supervise digital, social media, and e-commerce communications.
• Contribute to global or regional innovation and branding activities.
• Steer and execute marketing, advertising, and promotional activities.
• Provide marketing inputs for the marketing master plan.
• Analyze competitor scenarios and draw actionable conclusions.
• Ensure consistency in market sizing methodology.
• Oversee the implementation of channel strategies to maximize reach.
• Coordinate with external agencies on concepts and strategies.
• Manage resources for timely local execution of initiatives.
• Execute brand management and sales promotion activities locally.
• Align brand execution with strategic priorities.

Job description

Responsibilities

• Align, adapt, and implement initiatives to support brand and business objectives.
• Co-create and supervise digital, social media, and e-commerce communications for brands, ensuring effective localization.
• Contribute to global or regional innovation, category, and branding activities.
• Steer and execute marketing, advertising, and promotional activities to drive brand performance.
• Provide marketing inputs to inform the relevant marketing master plan.
• Analyze competitor scenarios and draw actionable conclusions despite limited market data.
• Ensure consistency in market sizing methodology and develop tangible sales tools.
• Oversee the implementation of channel strategies to maximize reach and impact.
• Coordinate with external agencies on concepts, strategies, and budget considerations.
• Manage resources to ensure timely local execution of initiatives.
• Execute brand management and sales promotion activities at the local level.
• Take ownership of L17 steering to align brand execution with strategic priorities.