Brand identity designer

Independent Food Company; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent hospitality firm in Dubai is seeking a highly qualified Brand identity designer. This role is responsible for visually shaping the company's image and voice, developing brand guidelines, and executing marketing collateral. Ideal candidates should have proven experience in brand identity design, a strong portfolio, and the ability to work collaboratively across teams.

Qualifications

• Proven experience in brand identity design and strategy.
• Strong portfolio showcasing creative visual work.
• Ability to translate business goals into effective design strategies.

Responsibilities

• Develop and maintain comprehensive brand guidelines.
• Design foundational brand elements such as logos and colors.
• Collaborate with marketing teams to ensure consistent visual communication.

Skills

Visual Design

Brand Strategy

Trend Research

Cross-Functional Collaboration

Job description

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker’s, Grind, Somewhere, Public, Soil and Kumo.

We are presently seeking to hire a highly qualified Brand identity designer responsible for creative and strategic role responsible for visually shaping a company's image and voice. To serve as the architects of the brand, translating the core values, strategy, and messaging into a clear, cohesive, and compelling visual language that resonates with the target audience across all platforms. This role is crucial for distinguishing the brand in a competitive market and fostering customer recognition and loyalty.

Roles and Responsibilities

Brand Strategy & Governance

• Develop and Maintain Brand Guidelines: Create and manage comprehensive brand identity guidelines and design systems (including style guides, asset libraries, and usage rules) to ensure visual consistency across the entire organization and external vendors.
• Strategic Concept Development: Translate marketing objectives, audience insights, and business goals into compelling visual concepts and design strategies.
• Research & Trends: Stay current with industry design trends, best practices, and competitor branding to keep the company's identity fresh and relevant.

Creative Design & Execution

• Core Visual Identity: Design and iterate on foundational brand elements, including the logo, color systems, typography, iconography, and visual style.
• Marketing Collateral: Produce high-quality, on-brand creative assets for various channels, such as website elements, digital marketing campaigns (social media, email), presentations, print materials (brochures, signage), and advertising.
• Asset Management: Organize, maintain, and manage the official library of all creative assets, ensuring accessibility and proper version control for internal and external teams.

Collaboration & Alignment

• Cross-Functional Partnership: Collaborate closely with the Marketing, Product, Sales, and Leadership teams to understand their needs and ensure all visual communication aligns with the overall brand strategy.
• Stakeholder Presentation: Present design concepts and rationales clearly and persuasively to stakeholders, collecting feedback and managing revisions effectively.
• Vendor Management: Work with external vendors (e.g., printers, web developers, agencies) to oversee the production and implementation of brand materials, ensuring quality and adherence to guidelines.