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Chief Experience Officer / Marketing Head
Job summary
A financial innovation firm in the UAE is looking for a seasoned marketer to own brand voice and strategy, focusing on B2B2C credit promotion. Candidates should have over 8 years in financial services marketing and experience in embedded fintech products. The role includes executing performance marketing campaigns and collaborating with banking partners.
Qualifications
- 8+ years in financial services marketing, preferably in UAE.
- Track record of cost-efficient campaigns.
- Experience in automotive or dealer-focused ecosystem.
Responsibilities
- Develop B2B2C strategies to promote credit through dealers.
- Run compliant marketing campaigns.
- Build relationships with banking partners and engage consumers.
Skills
Education
We’re seeking a data-led storyteller who can speak to both banks and consumers. You'll own the brand voice, marketing strategy, and GTM efforts without burning the budget.
- Build B2B2C strategies that sell credit through dealers
- Execute compliant performance marketing campaigns
- Create credibility with banking partners and delight end users
- Optimise CAC, channel ROI, and third party messaging
- 8+ years in financial services marketing (NOT FMCG or e-commerce)
- UAE credit/lending marketing experience a big plus
- Track record of cost-efficient campaigns at startups
- Masters in Marketing/Digital preferred
- Ability to market embedded fintech products
- Experience in automotive, rental or dealer focused ecosystem
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.