Management jobs in France

Role purpose

The purpose of the Influencer Unit Head is to lead and manage a team responsible for identifying, building, and maintaining relationships with influencers to drive brand awareness, engagement, and travel consideration for the destination. He/She would need to strategize campaigns, oversee influencer partnerships, monitor performance, and ensure alignment with specific marketing goals while staying up-to-date on industry trends and emerging platforms.

Key responsibilities
Strategy & Leadership:

• Develop and implement a comprehensive influencer marketing strategy aligned with the overall marketing objectives of Abu Dhabi Tourism.


• Identify key influencer segments and platforms relevant to target audiences and destination marketing goals.


• Establish clear KPIs and metrics to measure the effectiveness of influencer marketing campaigns and demonstrate ROI.


• Manage the influencer marketing budget and allocate resources effectively.


• Stay ahead of industry trends and emerging platforms, continuously evolving the influencer marketing strategy to maintain a competitive edge.


• Lead, mentor, and develop the Influencer & Content Creator Marketing team.

Influencer Identification & Management:

• Oversee the identification, vetting, and selection of influencers across various platforms and niches, ensuring alignment with Abu Dhabi's brand values and target audience.


• Negotiate contracts and manage relationships with influencers and their representatives.


• Develop and maintain a database of key influencers and content creators.


• Oversee the onboarding and briefing process for influencers, ensuring they have a deep understanding of Abu Dhabi's unique selling propositions and key messages.

Content Creation & Campaign Management:

• Collaborate with influencers to develop creative and engaging content that showcases Abu Dhabi's attractions, experiences, and culture.


• Oversee the execution of influencer marketing campaigns, ensuring timely delivery of high-quality content and adherence to brand guidelines.


• Manage the content approval process, ensuring alignment with legal, PR, and brand standards.


• Monitor influencer content performance and provide feedback to optimize future collaborations.


• Manage the logistics of influencer trips to Abu Dhabi, ensuring a seamless and memorable experience that translates into compelling content.

Key Cross-Functional Work:

• Paid Media: Collaborate with the Paid Media team to amplify influencer content through paid social campaigns and other digital advertising initiatives.


• Brand Collaborations: Work closely with the Brand Collaborations team to identify and integrate influencers into brand partnerships, ensuring consistency and maximizing impact.


• Sponsorships: Coordinate with the Sponsorships team to leverage influencer participation in sponsored events and activations.


• Content Partnerships: Partner with the Content Partnerships team to explore opportunities for influencer-driven content creation and distribution through media partners.


• Media Partnerships: Provide the media partnerships with the names of the influencers who have been selected to visit and create content in Abu Dhabi.


• Analytics: Work closely with the Analytics team to track and analyze the performance of influencer marketing campaigns, providing data-driven insights to optimize future strategies.


• Celebrities: Collaborate with the Celebrities team to align on strategy when celebrities are also acting as influencers, ensuring a unified approach to talent engagement.


• Creative: Partner with the Creative team to ensure influencer content aligns with the overall brand aesthetic and messaging guidelines.


• Public Relations: Coordinate with the PR team to leverage influencer relationships for media outreach and to manage any potential PR issues related to influencer collaborations.


• Website & Social Media: Work with the Website and Social Media teams to integrate influencercontent into owned channels, maximizing reach and engagement.


• Provide the social media team with guidelines and suggestions on how to post on social media when influencers are visiting and creating content in Abu Dhabi.

Reporting & Analysis:

• Regularly report on the performance of influencer marketing campaigns to senior management, highlighting key successes, challenges, and learnings.


• Use data and analytics to demonstrate the impact of influencer marketing on brand awareness, engagement, website traffic, and ultimately, tourism to Abu Dhabi.


• Provide recommendations for optimizing influencer marketing strategies based on performance data and industry best practices.

Communications & Business Relationships

Internal

• Planning, Strategy and Operations Department


• Other relevant departments and divisions (i.e. PR, Campaigns, Social Media, etc)

External

• Relevant external institutions/companies


• Relevant stakeholders/partners (i.e. Abu Dhabi Inc entities)

Qualifications

Bachelor's degree in marketing, communication, media, or equivalent.

Experience

Minimum 6-8 years experience in influencer marketing or in a similar position or sector.

Skills

• Language: Fluency in written and spoken English and Arabic (preferred)


• Proficiency in the use of Microsoft Office programs (PowerPoint, Office and Excel)


• Ability to manage and lead a team and agency efficiently


• Advanced skills in management and dealing with people


• Excellent management skills and attention to detail


• Self-motivation and the ability to get work done in an appropriate manner