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Marketing Manager
Job summary
A leading real estate company in the United Arab Emirates is seeking a Marketing Manager to develop brand identity and manage marketing budgets. The ideal candidate will have 2 to 5 years of experience in digital and traditional marketing, preferably in real estate, with strong project management and analytical skills. Knowledge of UAE regulations and market trends is essential.
Qualifications
- 2 to 5 years of Digital & Traditional marketing experience.
- Experience in Real Estate is a big plus.
- UAE Experience is mandatory.
Responsibilities
- Develop and manage the brand's overall identity.
- Prepare and track marketing budget for optimization.
- Monitor market trends and customer preferences.
- Plan and procure media buying across various platforms.
- Plan and execute key events efficiently.
- Build and maintain relationships with media and influencers.
- Map and personalize customer experiences.
- Ensure compliance with regulations for marketing initiatives.
Skills
Education
- 1. Brand and Project Identity: • Develop and manage the brand's overall identity and project-specific branding. • Ensure consistent communication across print, digital, and events.
- 2. Budget Management: • Prepare and track marketing budget for maximum budget and resource optimization to meet objectives and goals. • Track ROI for offline and integrated campaigns.
- 3. Market Research and Collaboration: • Monitor market trends, customer preferences, and competitor activities. • Collaborate with the sales team to gather insights and refine promotional strategies.
- 4. Media Buying and Partnerships: • Strategically plan and procure media buying across print, digital, and outdoor platforms to maximize reach and impact. • Manage vendor negotiations and relationships to ensure cost-effectiveness and timely execution. • Identify and explore high-value sponsorship opportunities that align with the brand’s goals to enhance visibility and audience engagement.
- 5. Event Management: • Plan and execute key events like property launches, open houses, broker events, trainings, and client appreciation events. • Manage vendor coordination and event logistics efficiently.
- 6. Public Relations: • Build and maintain relationships with the media; oversee press releases for launches and milestones. • Manage influencer collaborations and establish thought leadership. • Submit and oversee award and recognition entries.
- 7. Customer Journey: • Map and personalize customer experiences for the enquiry funnel within show galleries and sales galleries. • Create tailored sales kits and scripts for buyers and partners. • Curate thoughtful gifts and goodies for brokers and partners during key events.
- 8. Compliance and Permissions: • Obtain permission from Trakheesi for event activations and marketing initiatives, ensuring full compliance with regulations.
Graduate/ Postgraduate (Any Country)
- 2 to 5 years of Digital & Traditional marketing & strategizing experience (in Real Estate is a big plus! )
- Strong analytical & project management skills.
- UAE Experience is mandatory
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.