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Performance Marketing Specialist - B2B SaaS
Job summary
A growing fintech company based in Dubai is seeking a Performance Marketing Specialist to own and optimize digital marketing campaigns. The role requires at least 5 years of performance marketing experience, particularly in B2B SaaS or fintech, along with expertise in LinkedIn Ads and Google Ads. You will develop strategy, manage metrics, and collaborate with cross-functional teams to drive growth.
Benefits
Qualifications
- 5-6 years in performance marketing, ideally in B2B SaaS or fintech.
- Deep hands-on experience with LinkedIn Ads and Google Ads.
- Experience with CRO tools and landing page builders.
Responsibilities
- Plan, execute, and optimize LinkedIn Ads and Google Search campaigns.
- Set up tracking to measure clicks, leads, and conversions.
- Collaborate on landing page CRO and retargeting strategy.
Skills
Tools
Performance Marketing Specialist
Location: Dubai UAE
Type: Full-time
Industry: B2B SaaS
Who We Are:
Welcome to Idenfo A Fintech company committed to providing an integrated Anti Money Laundering platform and top-notch compliance advisory services. We are a growing company where people are the most valuable asset.
Job Overview:
As the Performance Marketing Specialist youll own and optimise our digital marketing campaigns across multiple channels to generate high-quality leads drive conversions and improve customer acquisition. Youll be responsible for developing executing and analysing paid campaigns that directly contribute to our growth objectives. This role requires a data-driven mindset a strong understanding of the B2B SaaS landscape and the ability to scale campaigns in a competitive market.
What Youll Be Doing
- Plan execute and optimize LinkedIn Ads and Google Search campaigns with laser precision
- Set up tracking (UTM Google Analytics HubSpot) to ensure every click lead and conversion is measured
- Build and refine customer outreach funnels using outbound tools like Apollo Instantly or Lemlist
- Collaborate on landing page CRO A/B testing and retargeting strategy
Launch and iterate on rapid growth experiments (viral loops mini-campaigns PLG tactics) - Own performance marketing metrics and present actionable insights regularly
- Work cross-functionally with product sales and content teams to align on goal
Qualifications: - 5- 6 years in performance marketing ideally in B2B SaaS or finte
- Deep hands-on experience with LinkedIn Ads Google Ads and performance tracking tools
- Experience with CRO tools and landing page builders (e.g. Unbounce Webflow Instapage)
- Agile self-starter mindset - comfortable moving fast and adapting strategies on the go
- Bonus: Experience in fintech payments or startup environments
Why Join Us
- High autonomy and ownership of your marketing performance
- Opportunity to make a measurable impact from day on
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.