UAE Brand Activation Lead — Insights & Experiences

adidas; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Adidas UAE is seeking a Dubai-based marketing professional to drive city-specific brand activations and align with the EMC plan. You will own planning and execution, translating local culture and consumer insights into activations that resonate with Dubai’s audience.

Collaborating across channels and partners, you will guide creators, influencers, and events to deliver memorable experiences that reinforce Adidas’ storytelling and standards in the region.

Qualifications

• University degree in Business or Marketing, with 3–4 years of relevant experience.
• English required; Arabic beneficial but not essential.

Responsibilities

• Be the UAE consumer expert for key focus categories and city developments.
• Identify quick wins and future opportunities to enhance Dubai consumer obsession.
• Collaborate with channels to bring activations to life (WHS, OR, NSR, Categories).
• Act as POC for adidas Running communities, enhancing the experience.

Skills

Cross-functional

Agency management

Stakeholder enrollment

Creative thinking

Brand building

Social media

Dubai/UAE knowledge

Influencer network

Activation coordination

Education

University degree in Business or Marketing

Job description

Adidas UAE is seeking a Dubai-based marketing professional to drive city-specific brand activations and align with the EMC plan. You will own planning and execution, translating local culture and consumer insights into activations that resonate with Dubai’s audience.

Collaborating across channels and partners, you will guide creators, influencers, and events to deliver memorable experiences that reinforce Adidas’ storytelling and standards in the region.