Athlete Partnerships & Brand Activation Lead – Dubai

GMG Gulf; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

GMG is seeking a Sports and Brand Marketing Executive in Dubai, UAE to strengthen Nike brand visibility, authenticity, and consumer engagement across the MENA region. This hybrid marketing role combines athlete and influencer partnership management with campaign activation and community engagement.

You will work with gyms, trainers, and strategic retail partners, manage athlete servicing and contracts, and coordinate local activations and in-store storytelling with Retail and Digital Marketing

Qualifications

• Experience managing athlete and ambassador contracts.
• Ability to forecast product launches and coordinate with gyms and partners.
• Strong collaboration with cross-functional teams and external agencies.

Responsibilities

• Manage athlete contracts and sponsorship compliance.
• Coordinate seasonal product allocations and store credits for athletes and ambassadors.
• Forecast high-heat product launches across the region to support athlete servicing.
• Work with athletes on content creation, storytelling, and community engagement across digital and social channels.
• Align athlete signings with Nike's Global Brand Strategy across Football, Running, Women’s Training, and Sportswear.

Skills

Athlete partnerships

Event management

Brand activation

Campaign execution

Vendor management

Budget coordination

Community partnerships

Digital marketing

Job description

GMG is seeking a Sports and Brand Marketing Executive in Dubai, UAE to strengthen Nike brand visibility, authenticity, and consumer engagement across the MENA region. This hybrid marketing role combines athlete and influencer partnership management with campaign activation and community engagement.

You will work with gyms, trainers, and strategic retail partners, manage athlete servicing and contracts, and coordinate local activations and in-store storytelling with Retail and Digital Marketing