Senior Specialist Brand Activations

Joinimagine; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Joinimagine in the UAE seeks a marketing activation lead to drive city-specific campaigns that align with business priorities. You will deliver consumer insights to help shape the UAE marketing plan within the EMC brand plan, ensuring activations resonate with Dubai's local culture.

You will be the UAE consumer expert, collaborate with channels and partners, manage agencies and influencers, coordinating cross-functional teams to execute activations and events that grow the brand's presence in

Qualifications

• University degree in Business or Marketing with 3-4 years of experience.
• English is required; Arabic would be beneficial but not essential.

Responsibilities

• Be UAE consumer expert for focus categories, trade zones and city trends.
• Identify quick wins and mid-long-term activation opportunities with stakeholders.
• Collaborate with channels to bring activations to life (WHS, OR, NSR, Categories).
• Act as POC for adidas Running communities, enhancing the experience.
• Validate and collaborate with creators, influencers, partners and opportunities for the brand.

Skills

Cross-functional experience

Agency management

Stakeholder engagement

Brand building

Social media

UAE market knowledge

Project management

Influencer network

Education

Bachelor's degree in Business or Marketing

Job description

Purpose & Overall Relevance for the Organization:

Drive all key activations in the UAE that align with the business priorities, own planning and execution.

Add value by delivering city specific cultural & consumer insights to help formulate the UAE overall marketing plan within the EMC brand plan, which in turn drives excellence and standards in creative, city relevant brand marketing activations which resonates with the city consumer, growing Share of Search and NS by winning the hearts & minds of the local consumers.

Key Responsibilities:

• Be the knowledgeable expert on UAE Consumers for each of the key focus categories, Trade Zones & to be aware of city specific developments and trends
• Be proactive with initiative opportunities to enhance Key Stakeholder Dubai Consumer Obsession through Knowledge and insights, Understanding, Daily application - what can we do now i.e. quick wins, Future opportunities - what do we need to do in the future i.e. mid-long-term needs.
• Collaborate with different channels and areas to bring activations to life (WHS, OR, NSR, Categories)
• Active member and POC of adidas Running communities, enhancing the experience and always on the look for newness.
• Be the go to person to validate and collaborate on the best creators, influencers, partners and opportunities for the brand.

Key Relationships:

• Director Comms EMC, Newsroom team, Category leads, WHS and OR team, SPOMA.
• Partners like Dubai Marathon, Dubai tourism, Sports council, Abu Dhabi tourism, and others.
• Fashion and lifestyle partners
• Activation agencies.

Knowledge, Skills and Abilities:

• Strong cross-functional experience across different stakeholders
• Agency management
• Ability to enroll key stakeholders and gain support for initiatives.
• Creative and innovative.
• Strong conceptual understanding of brand building.
• Native of social media.
• Deep understanding of UAE, especially Dubai landscape, culture, and trends.
• At least 2 years working in the UAE.
• Knowledgeable of a large and relevant contact book of local influencers.
• Enthusiasm/energy for activation.
• Ideas focused, complemented with organizational and project management skills.
• Ability to co-ordinate internal and external multidisciplinary groups

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or Marketing with a minimum of 3-4 years equivalent professional experience.
• English speaking role, Arabic would be beneficial but not essential.