Senior Specialist Brand Activations

adidas; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Adidas UAE is seeking a Dubai-based marketing professional to drive city-specific brand activations and align with the EMC plan. You will own planning and execution, translating local culture and consumer insights into activations that resonate with Dubai’s audience.

Collaborating across channels and partners, you will guide creators, influencers, and events to deliver memorable experiences that reinforce Adidas’ storytelling and standards in the region.

Qualifications

• University degree in Business or Marketing, with 3–4 years of relevant experience.
• English required; Arabic beneficial but not essential.

Responsibilities

• Be the UAE consumer expert for key focus categories and city developments.
• Identify quick wins and future opportunities to enhance Dubai consumer obsession.
• Collaborate with channels to bring activations to life (WHS, OR, NSR, Categories).
• Act as POC for adidas Running communities, enhancing the experience.

Skills

Cross-functional

Agency management

Stakeholder enrollment

Creative thinking

Brand building

Social media

Dubai/UAE knowledge

Influencer network

Activation coordination

Education

University degree in Business or Marketing

Job description

Purpose & Overall Relevance for the Organization:

Drive all key activations in the UAE that align with the business priorities, own planning and execution.

Add value by delivering city specific cultural & consumer insights to help formulate the UAE overall marketing plan within the EMC brand plan, which in turn drives excellence and standards in creative, city relevant brand marketing activations which resonates with the city consumer, growing Share of Search and NS by winning the hearts & minds of the local consumers.

Key Responsibilities:

• Be the knowledgeable expert on UAE Consumers for each of the key focus categories, Trade Zones & to be aware of city specific developments and trends


• Be proactive with initiative opportunities to enhance Key Stakeholder Dubai Consumer Obsession through Knowledge and insights, Understanding, Daily application – what can we do now i.e. quick wins, Future opportunities – what do we need to do in the future i.e. mid-long-term needs.


• Collaborate with different channels and areas to bring activations to life (WHS, OR, NSR, Categories)


• Active member and POC of adidas Running communities, enhancing the experience and always on the look for newness.


• Be the go to person to validate and collaborate on the best creators, influencers, partners and opportunities for the brand.

Key Relationships:

• Director Comms EMC, Newsroom team, Category leads, WHS and OR team, SPOMA.


• Partners like Dubai Marathon, Dubai tourism, Sports council, Abu Dhabi tourism, and others.


• Fashion and lifestyle partners

Knowledge, Skills and Abilities

• Strong cross-functional experience across different stakeholders


• Agency management


• Ability to enroll key stakeholders and gain support for initiatives.


• Creative and innovative.


• Strong conceptual understanding of brand building.


• Native of social media.


• Deep understanding of UAE, especially Dubai landscape, culture, and trends.


• At least 2 years working in the UAE.


• Knowledgeable of a large and relevant contact book oflocal influencers.


• Enthusiasm/energy for activation.


• Ideas focused, complemented with organizational and project management skills.


• Ability to co-ordinate internal and external multidisciplinary groups

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or Marketing with a minimum of 3-4 years equivalent professional experience.


• English speaking role, Arabic would be beneficial but not essential.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..


• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.


• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.


• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.


• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.


• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

Culture Starts With People, It Starts With You

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.