Brand Planning & GTM Strategy Lead

Adidas Group; Dubai; On-site; AED 391,000 - 614,000; Full time

Job summary

Adidas Group in Dubai seeks a marketing operations leader to coordinate Go-to-Market planning and calendar management across Brand, Channel and HQ teams. You will drive seasonal planning, budgeting and process optimization to support effective campaigns that lift brand heat and sales.

The role requires 3–5 years in marketing or trade marketing, fluent English, and strong project management, with experience in SAP/Navision data handling and cross-functional collaboration.

Qualifications

• University degree in Business with Marketing focus preferred.
• 3–5 years successful track record in Marketing/Trade Marketing.
• Fluent in English.

Responsibilities

• Lead go-to-market seasonal planning and alignment with brand and channel teams.
• Plan and update the seasonal Brand Calendar and annual marketing expenses.
• Manage Go-to-Market processes and cross-functional project plans across departments.
• Organize cross-functional meetings and maintain deadlines with leadership.
• Handle Product Information Management in SAP/Navision and maintain data quality.
• Oversee showroom sample management, budgets, and display preparation for wholesale.
• Collaborate with Finance, Brand teams and other markets to optimize processes.

Skills

Marketing leadership

Project management

Strategic account management

Negotiation

Trade marketing

Brand marketing

Presentation skills

IT literacy

Education

Business degree

Tools

Outlook

Excel

Word

PowerPoint

Job description

Adidas Group in Dubai seeks a marketing operations leader to coordinate Go-to-Market planning and calendar management across Brand, Channel and HQ teams. You will drive seasonal planning, budgeting and process optimization to support effective campaigns that lift brand heat and sales.

The role requires 3–5 years in marketing or trade marketing, fluent English, and strong project management, with experience in SAP/Navision data handling and cross-functional collaboration.