Brand Communications Lead, Running & Outdoor

Adidas Group; Dubai; On-site; AED 441,000 - 661,000; Full time

Job summary

Adidas Group in Dubai is seeking a Brand Communications Manager for Running & Outdoor to position adidas as the leading brand in the EMENA region. You will drive innovative campaigns, work with hub and city teams, and oversee agency partners to ensure impactful, compliant brand exposure across channels.

The role requires a university degree in Business, 4–6 years in marketing, fluent English, and strong PR, events and digital skills to grow the running and outdoor category and drive traffic to

Qualifications

• Strategic brand communications across Running & Outdoor categories.
• Experience with global and local market alignment.
• Proven track record in PR events and campaigns.
• Strong digital and social media fluency.

Responsibilities

• Drive the overall brand communications strategy for Running & Outdoor through campaigns and brand moments.
• Lead development and execution of Running & Outdoor campaigns with hub and city teams.
• Coordinate with agencies to maximize brand exposure while aligning with marketing mix.
• Stay ahead of media trends and new media opportunities to grow the category.
• Support Sports Marketing partner activities to meet brand objectives.
• Contribute to annual and quarterly media and advertising plans.
• Ensure proper usage of adidas trademarks and logos.

Skills

Strategic thinking

Operational discipline

Executional excellence

Creative direction

Brand building

PR & events

Digital & social media

Budget management

Interpersonal skills

Fluent English

Education

Bachelor's degree in Business

Tools

MS Office

Job description

Adidas Group in Dubai is seeking a Brand Communications Manager for Running & Outdoor to position adidas as the leading brand in the EMENA region. You will drive innovative campaigns, work with hub and city teams, and oversee agency partners to ensure impactful, compliant brand exposure across channels.

The role requires a university degree in Business, 4–6 years in marketing, fluent English, and strong PR, events and digital skills to grow the running and outdoor category and drive traffic to