UAE Brand Activations Lead – Experiential & Influencers

Adidas Group; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

Adidas Group in Dubai seeks a dynamic Activation & Marketing Lead to drive UAE city-focused campaigns aligned with brand priorities. You will own insights, plan activations, and collaborate across WHS, OR, NSR, and categories, while strengthening the consumer connection in the Dubai market.

The role requires strong stakeholder management, creativity, and an in-depth understanding of UAE culture and trends, with at least 2 years in the UAE. English fluency is essential; Arabic is a plus.

Qualifications

• University degree in Business or Marketing or equivalent.
• Minimum 3–4 years professional experience in a related role.
• English required; Arabic beneficial but not essential.

Responsibilities

• Be the UAE consumer expert for key focus categories and city developments.
• Proactively identify opportunities for quick wins and mid-long-term initiatives.
• Collaborate with channels to activate campaigns (WHS, OR, NSR, Categories).
• Engage with adidas Running communities to enhance experiences.
• Validate and partner with top creators, influencers, and partners for the brand.

Skills

Cross-functional leadership

Agency management

Stakeholder alignment

Creativity & innovation

Brand building

Social media fluency

UAE market knowledge

Influencer network

Activation planning

Project management

Team coordination

Education

University degree in Business or Marketing

Job description

Adidas Group in Dubai seeks a dynamic Activation & Marketing Lead to drive UAE city-focused campaigns aligned with brand priorities. You will own insights, plan activations, and collaborate across WHS, OR, NSR, and categories, while strengthening the consumer connection in the Dubai market.

The role requires strong stakeholder management, creativity, and an in-depth understanding of UAE culture and trends, with at least 2 years in the UAE. English fluency is essential; Arabic is a plus.