Senior Specialist Brand Activations

Adidas Group; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

Adidas Group in Dubai seeks a dynamic Activation & Marketing Lead to drive UAE city-focused campaigns aligned with brand priorities. You will own insights, plan activations, and collaborate across WHS, OR, NSR, and categories, while strengthening the consumer connection in the Dubai market.

The role requires strong stakeholder management, creativity, and an in-depth understanding of UAE culture and trends, with at least 2 years in the UAE. English fluency is essential; Arabic is a plus.

Qualifications

• University degree in Business or Marketing or equivalent.
• Minimum 3–4 years professional experience in a related role.
• English required; Arabic beneficial but not essential.

Responsibilities

• Be the UAE consumer expert for key focus categories and city developments.
• Proactively identify opportunities for quick wins and mid-long-term initiatives.
• Collaborate with channels to activate campaigns (WHS, OR, NSR, Categories).
• Engage with adidas Running communities to enhance experiences.
• Validate and partner with top creators, influencers, and partners for the brand.

Skills

Cross-functional leadership

Agency management

Stakeholder alignment

Creativity & innovation

Brand building

Social media fluency

UAE market knowledge

Influencer network

Activation planning

Project management

Team coordination

Education

University degree in Business or Marketing

Job description

Purpose & Overall Relevance for the Organization:

Drive all key activations in the UAE that align with the business priorities, own planning and execution.

Add value by delivering city specific cultural & consumer insights to help formulate the UAE overall marketing plan within the EMC brand plan, which in turn drives excellence and standards in creative, city relevant brand marketing activations which resonates with the city consumer, growing Share of Search and NS by winning the hearts & minds of the local consumers.

Key Responsibilities:

• Be the knowledgeable expert on UAE Consumers for each of the key focus categories, Trade Zones & to be aware of city specific developments and trends
• Be proactive with initiative opportunities to enhance Key Stakeholder Dubai Consumer Obsession through Knowledge and insights, Understanding, Daily application – what can we do now i.e. quick wins, Future opportunities – what do we need to do in the future i.e. mid-long-term needs.
• Collaborate with different channels and areas to bring activations to life (WHS, OR, NSR, Categories)
• Active member and POC of adidas Running communities, enhancing the experience and always on the look for newness.
• Be the go to person to validate and collaborate on the best creators, influencers, partners and opportunities for the brand.

Key Relationships:

• Director Comms EMC, Newsroom team, Category leads, WHS and OR team, SPOMA.
• Partners like Dubai Marathon, Dubai tourism, Sports council, Abu Dhabi tourism, and others.
• Fashion and lifestyle partners
• Activation agencies.

Knowledge, Skills and Abilities:

• Strong cross-functional experience across different stakeholders
• Agency management
• Ability to enroll key stakeholders and gain support for initiatives.
• Creative and innovative.
• Strong conceptual understanding of brand building.
• Native of social media.
• Deep understanding of UAE, especially Dubai landscape, culture, and trends.
• At least 2 years working in the UAE.
• Knowledgeable of a large and relevant contact book oflocal influencers.
• Enthusiasm/energy for activation.
• Ideas focused, complemented with organizational and project management skills.
• Ability to co-ordinate internal and external multidisciplinary groups

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or Marketing with a minimum of 3-4 years equivalent professional experience.
• English speaking role, Arabic would be beneficial but not essential.