UAE Brand Activations Lead - Market Insights & Partnerships

Joinimagine; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Joinimagine in the UAE seeks a marketing activation lead to drive city-specific campaigns that align with business priorities. You will deliver consumer insights to help shape the UAE marketing plan within the EMC brand plan, ensuring activations resonate with Dubai's local culture.

You will be the UAE consumer expert, collaborate with channels and partners, manage agencies and influencers, coordinating cross-functional teams to execute activations and events that grow the brand's presence in

Qualifications

• University degree in Business or Marketing with 3-4 years of experience.
• English is required; Arabic would be beneficial but not essential.

Responsibilities

• Be UAE consumer expert for focus categories, trade zones and city trends.
• Identify quick wins and mid-long-term activation opportunities with stakeholders.
• Collaborate with channels to bring activations to life (WHS, OR, NSR, Categories).
• Act as POC for adidas Running communities, enhancing the experience.
• Validate and collaborate with creators, influencers, partners and opportunities for the brand.

Skills

Cross-functional experience

Agency management

Stakeholder engagement

Brand building

Social media

UAE market knowledge

Project management

Influencer network

Education

Bachelor's degree in Business or Marketing

Job description

Joinimagine in the UAE seeks a marketing activation lead to drive city-specific campaigns that align with business priorities. You will deliver consumer insights to help shape the UAE marketing plan within the EMC brand plan, ensuring activations resonate with Dubai's local culture.

You will be the UAE consumer expert, collaborate with channels and partners, manage agencies and influencers, coordinating cross-functional teams to execute activations and events that grow the brand's presence in