Trade marketing specialist

"BD SELECT"; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading trade marketing company in Dubai is seeking a Trade Marketing Specialist. The successful candidate will analyze market trends and work closely with sales and marketing teams to develop effective marketing strategies. Applicants should have a strong understanding of the food service environment, excellent skills in Excel, and at least 3 years of experience in a similar role within the UAE. This position offers an opportunity to lead the IMEA Trade Marketing plan and drive business growth.

Qualifications

• 3 years in a similar role with UAE experience.
• Additional languages are a plus.
• Strong understanding of customer loyalty programs and competition monitoring.

Responsibilities

• Define IMEA Trade Marketing plan yearly & long-term.
• Screen distribution channels to ensure efficient penetration.
• Analyze sales feedback and evaluate annual performance of the program.

Skills

Fluent in English

Expert on Excel

Knowledge of Power BI

Strong understanding of marketing mix

Strong understanding of Food service environment

Tools

Salesforce

Power BI

Showpad

Indesign

Illustrator

Job description

About the job Trade marketing specialist

The trade marketing specialist IMEA role is to analyses the market tendency (potential/ trend/need/ sell outs), putting in correlation with the sales out to measure the lost potential and the future source of business.

The Analyst/trade marketing specialist support sales and the marketing team with creating tools for the sales team, organize launching plan of new product with adapted promotion plan and trainings to the sales and marketing team accordingly over IMEA (Africa/India/GCC)and adapt the marketing strategy centrally and locally by supporting the Distributors / Business Developers from these different countries to develop the business through the marketing mix (Products, Pricing, Promotions, Placement) and the implementation of the marketing tools (Loyalty programs, Promotions, Selling Tools, etc) in coordination with the marketing and sales directors. Mapping of the countries covered, looking for data mix and potentiality, market analysis in a nutshell are expected.

The role

Reporting to the Senior Marketing Manager

• To define IMEA Trade Marketing plan (yearly & long-term) with the BU and partners
• To define local annual Trade Marketing plan for each market
• To structure the potentialities per family product (multicategory opportunities/ high brands priorities development)
• Screening of the distribution channel on each area to ensure an efficient penetration rate on all category (BtB/Food service)
• To share and align plans with marketing and sales
• Define potential and target for each brand
• Improve the Loyalty Program
• Analyse the success and losses
• Analyse the sales feedbacks following activations
• Evaluate annual performance of the program (ROI, business impact) and issue recommendations to improve it
• Trade marketing Support Commercial & Pastry Activities
• Frame the vision and problematic of the market and develop tools adapted to it (promotion,)
• Promotions carried out in various markets (recipe layouts, specific booklets, gift ordering, gift development, etc)
• Involve in the Trade shows driven by the marketing
• Pricing Recommendations
• Trade Marketing Product informations
• Adapt with the operation and the supply all the problematic link with import and export (labelling/ range/ packaging)
• To Work Closely / Collaborate with Marketing team based in HO

Requirements

• Fluent in English, additional langues is a plus
• 3 years in a similar role with UAE experience
• Expert on Excel, Word, PPT. Knowledge of Indesign and Ilustrator is a plus.
• Salesforce, Power BI, Showpad knowledge is a plus
• Strong understanding of the marketing mix (Product launches, Pricing, Promotions, Customer loyalty programs, Competition monitoring, etc)
• Strong understanding of the Food service environment