Strategic Marketing & Sales Engagement Lead

michelinhr; Dubai; On-site; AED 260,000 - 380,000; Full time

Job summary

Michelin HR is seeking a Marketing and Sales Engagement Manager in Dubai to lead deployment of M&S processes and CRM initiatives. You will define bonus rules, ensure safety standards, and drive multi-year CRM roadmaps, while coordinating with stakeholders across levels.

You will identify customer needs, deploy CRM modules, design dashboards, and manage change. The role emphasizes training, collaboration between marketing and sales, and engagement with client leaders.

Qualifications

• Proven experience as key account manager.
• Sales experience with solution-based approaches.
• Strong communication and interpersonal skills across all levels.
• Experience in multi-tasking several accounts and managing complex stakeholder needs.
• Ability to engage client leaders from C-level to entry-level roles.
• Knowledge of CRM platforms and Salesforce Engage preferred.

Responsibilities

• Lead the deployment of M&S process/standards and provide counsel to business functions.
• Define the bonus calculation rules and ensure implementation locally.
• Ensure Health and Safety standards in respected areas.
• Identify customer needs and define CRM roadmap to support M&S ambitions.
• Manage deployment of CRM modules aligned with business priorities.
• Identify metrics to track and design dashboards accordingly.
• Develop change management plans and supervise implementations.
• Identify and place training to close competency gaps and support business ambitions.
• Foster collaboration between marketing and sales teams.
• Apply Marketing & Sales referential and ensure its application.
• Steer activity and propose plans to close deviations.
• Proven experience as a key account manager and ability to communicate with client leaders.

Skills

Key account management

Sales solutions

Stakeholder management

CRM knowledge

Communication skills

Multi-tasking

C-level engagement

Change management

Training development

Team collaboration

Tools

Salesforce Engage

Job description

Michelin HR is seeking a Marketing and Sales Engagement Manager in Dubai to lead deployment of M&S processes and CRM initiatives. You will define bonus rules, ensure safety standards, and drive multi-year CRM roadmaps, while coordinating with stakeholders across levels.

You will identify customer needs, deploy CRM modules, design dashboards, and manage change. The role emphasizes training, collaboration between marketing and sales, and engagement with client leaders.