Lifecycle CRM Specialist — Multi-Channel Growth (Dubai)

GMG Gulf; Dubai; On-site; AED 133,920 - 178,560; Full time

Job summary

GMG Gulf is seeking a CRM Executive for Lifecycle Marketing in Dubai, UAE. This full-time position involves supporting customer lifecycle campaigns and CRM automation, essential for revenue growth and performance-led digital engagement.

The ideal candidate will manage CRM campaign execution across multiple channels, ensuring personalized and effective communication. Exposure to the dynamic retail sector and significant growth opportunities are offered through this role.

Qualifications

• Working knowledge of CRM platforms such as MoEngage, Braze, Salesforce, or similar customer engagement tools.
• Understanding of lifecycle marketing, CRM campaign execution, customer retention, segmentation, personalization, and automation workflows.
• Comfortable reviewing campaign data, preparing basic reports, and sharing performance observations with marketing and ecommerce teams.

Responsibilities

• Support the execution of CRM strategies across lifecycle, retention, promotional, and automated journeys.
• Convert campaign objectives into execution‑ready tasks and workflow instructions.
• Monitor campaign performance and identify opportunities for improvement.

Skills

CRM campaign execution

Lifecycle marketing

Customer retention

Marketing automation

MoEngage

Braze

Salesforce

Email marketing

Push notification campaigns

In-app messaging

WhatsApp campaigns

Campaign QA

A/B testing

Customer segmentation

Personalization

CRM reporting

Ecommerce marketing

Campaign calendar management

Revenue tracking

Sessions analysis

Orders analysis

CVR reporting

AOV reporting

Creative briefing

Brand guideline compliance

Data-driven optimization

Job description

GMG Gulf is seeking a CRM Executive for Lifecycle Marketing in Dubai, UAE. This full-time position involves supporting customer lifecycle campaigns and CRM automation, essential for revenue growth and performance-led digital engagement.

The ideal candidate will manage CRM campaign execution across multiple channels, ensuring personalized and effective communication. Exposure to the dynamic retail sector and significant growth opportunities are offered through this role.