Strategic Marketing & Campaigns Specialist

Roads and Transport Authority; Abu Dhabi; On-site; AED 246,000 - 379,000; Full time

Job summary

Roads and Transport Authority in Abu Dhabi is seeking a strategic Marketing Lead to craft and update a comprehensive plan aligned with organizational objectives and to drive digital and traditional campaigns. The role emphasizes audience segmentation, campaign execution across channels, analytics, and collaboration with internal teams and agencies to deliver measurable ROI.

You should hold a marketing degree with 5+ years in integrated campaigns, CRM, and data-driven optimization; experience

Qualifications

• Bachelor's or master's degree in marketing, digital media, or communications.
• 3+ years with master's; 5+ years with bachelor's in related area.
• Advanced expertise in planning, managing, and executing integrated advertising and marketing campaigns.
• Strong experience in CRM and customer experience strategies.
• Proven ability to monitor, analyze, and optimize digital campaign performance using data-driven insights.
• In-depth knowledge of marketing, commercial, and pricing management strategies.
• Expertise in content development, campaign messaging, and multi-channel communication planning.
• Strong background in media relations, corporate communications, and brand promotion activities.
• Experience managing campaign budgets, financial planning, and cost optimization initiatives.
• Advanced proficiency in systems, applications, and digital marketing tools.
• Ability to conduct horizon scanning and identify emerging market and consumer trends.
• Strong internal communication and cross-functional coordination capabilities.
• Expertise in social media strategy, online engagement, and audience growth initiatives.
• Proven ability to manage stakeholder relationships and collaborate with agencies, developers, and external partners.
• Strong analytical, reporting, and project management capabilities to ensure campaign effectiveness and ROI.

Responsibilities

• Prepare and update a comprehensive marketing plan aligned with strategic objectives.
• Conduct market research to classify beneficiaries, monitor innovations, and guide campaigns.
• Identify, segment, and target key audiences across online and offline channels.
• Plan and design promotional campaigns across agencies and sectors.
• Provide recommendations for tactical marketing initiatives to enhance engagement.
• Stay updated on emerging technologies and evaluate their use in marketing.

Skills

Strategic marketing

Market research

Audience segmentation

Campaign optimization

CRM & CX

Analytics & ROI

Stakeholder management

Social media strategy

Budget management

Cross-functional coordination

Education

Bachelor's or Master's in Marketing/Digital Media/Communications

Tools

CRM software

Job description

Roads and Transport Authority in Abu Dhabi is seeking a strategic Marketing Lead to craft and update a comprehensive plan aligned with organizational objectives and to drive digital and traditional campaigns. The role emphasizes audience segmentation, campaign execution across channels, analytics, and collaboration with internal teams and agencies to deliver measurable ROI.

You should hold a marketing degree with 5+ years in integrated campaigns, CRM, and data-driven optimization; experience