Strategic Marketing Campaigns Lead

TASC Outsourcing; Abu Dhabi; On-site; AED 240,000 - 360,000; Full time

Job summary

TASC Outsourcing in Abu Dhabi seeks an experienced Marketing Campaigns Manager to lead planning, execution, and optimization of integrated campaigns across digital, email, social, and events.

You will leverage 7–9 years of CRM, segmentation, brand management, and budget oversight to drive growth and ROI, coordinating with sales, product, and agencies in a fast-paced, UAE market. This is a contract role based in Abu Dhabi.

Qualifications

• 7–9 years of marketing campaign management experience.
• Hands‑on experience with CRM platforms, email marketing systems, and customer segmentation techniques.
• Solid background in brand management and marketing communications.
• Demonstrated ability to manage budgets and coordinate with external agencies.
• Strong stakeholder management skills and cross‑functional collaboration.
• Proficiency in market research methodologies and competitor analysis.
• Experience developing social media and content marketing strategies.
• Exceptional analytical skills and proficiency in campaign performance reporting.

Responsibilities

• Develop and execute end-to-end marketing campaign plans across multiple channels (digital, email, social media, events).
• Design and manage CRM strategies, email marketing programs, and customer segmentation models to maximize engagement and retention.
• Establish and maintain brand guidelines; create cohesive marketing communications across all customer touchpoints.
• Manage campaign budgets, forecast spend, and coordinate with external agencies to ensure on-time, on-budget delivery.
• Collaborate with cross-functional teams (sales, product, design, digital) to align campaign objectives and deliverables.
• Conduct market research and competitor analysis to identify trends, opportunities, and campaign optimization strategies.
• Oversee social media content development, scheduling, and community engagement to build brand awareness.
• Monitor campaign performance metrics, analyze results, and prepare actionable reports for senior leadership.
• Continuously refine campaign processes, tools, and workflows to improve efficiency and ROI.

Skills

CRM platforms

Market research methodologies

Competitor analysis

Social media & content marketing

Campaign performance reporting

Marketing automation tools

Analytics platforms

Paid media strategies

Education

Bachelor’s degree in Marketing/Business Admin

MBA or MSc in Marketing

Job description

TASC Outsourcing in Abu Dhabi seeks an experienced Marketing Campaigns Manager to lead planning, execution, and optimization of integrated campaigns across digital, email, social, and events.

You will leverage 7–9 years of CRM, segmentation, brand management, and budget oversight to drive growth and ROI, coordinating with sales, product, and agencies in a fast-paced, UAE market. This is a contract role based in Abu Dhabi.