Senior Events & Public Relations Strategist

Roads and Transport Authority; Abu Dhabi; On-site; AED 90,000 - 120,000; Full time

Job summary

Roads and Transport Authority in Abu Dhabi is seeking an experienced marketing events lead to shape the overall event strategy and manage high-profile activations. You will coordinate with internal teams, external agencies, and vendors to deliver world-class events aligned with RTA priorities.

You will drive budget planning, supplier evaluation, and post-event analysis while ensuring brand consistency across materials and media outreach.

Qualifications

• Bachelor’s or Master’s in Marketing is required.
• 6+ years for Master’s degree; 8+ years for Bachelor’s degree of experience.
• Advanced expertise in brand identity management and maintaining consistent brand positioning.
• Strong experience in budget preparation, financial planning, and campaign cost management.
• Proven ability to plan, execute, and optimize integrated marketing and advertising campaigns.
• Extensive experience in media relations, public communications and reputation management.
• Strong project management capabilities to handle multiple campaigns and stakeholders.
• Experience in organizing public events, activations, and protocol management activities.
• In-depth understanding of the organization’s business context and target audience.
• Proven experience in community engagement and CSR campaign management.
• Expertise in content development, storytelling, and multi-channel communication strategies.
• Strong coordination skills for internal logistics and campaign operations.
• Advanced understanding of marketing, commercial and pricing management strategies.
• Expertise in social media management and digital audience growth.
• Strong stakeholder management and cross-functional collaboration with agencies and developers.

Responsibilities

• Provide inputs to develop overarching event strategy incl. venue options and program recommendations.
• Support governance frameworks and vendor evaluation guidelines.
• Contribute to long-term planning for major milestones and leadership engagements.
• Guide drafting of event guidelines, standards, templates, and performance metrics.
• Support implementation of events including exhibitions, ceremonies, and launches.
• Coordinate with internal departments, agencies, vendors for timely delivery of event components.
• Assist in concept development, booth design follow-up, and onsite coordination.
• Guide coordination for corporate gifts, sourcing and quality checks.
• Support video production by preparing briefs and aligning with messaging.
• Coordinate budgeting, scheduling, procurement requests, risk assessments, and post-event documentation.
• Follow up on event logistics and venue arrangements per procedures.
• Assist in preparing and quality-checking event materials (certificates, shields, souvenirs, media collateral).
• Handle incoming event requests and media coordination while ensuring brand identity.

Skills

Brand identity

Budget management

Campaign management

Media relations

Event planning

Stakeholder management

Strategy development

Content development

Digital marketing

CSR campaigns

Multi-channel comms

Education

Bachelor’s or Master’s in Marketing

Job description

Roads and Transport Authority in Abu Dhabi is seeking an experienced marketing events lead to shape the overall event strategy and manage high-profile activations. You will coordinate with internal teams, external agencies, and vendors to deliver world-class events aligned with RTA priorities.

You will drive budget planning, supplier evaluation, and post-event analysis while ensuring brand consistency across materials and media outreach.