Integrated Campaign Marketing Lead — Dubai

Majid Al Futtaim; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Majid Al Futtaim in Dubai seeks an Associate Manager – Campaign Marketing to coordinate end‑to‑end marketing campaigns across digital, retail, CRM, and offline channels. You will translate campaign plans into detailed schedules, manage assets and approvals, and ensure timely delivery with cross‑functional teams.

The role emphasizes governance, reporting, and process improvements to strengthen campaign effectiveness across multiple markets.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
• Relevant experience managing marketing campaigns within retail, e‑commerce, consumer services, or a multi‑market organization.
• UAE national status in line with the Emirati talent requirement.

Responsibilities

• Lead the execution of integrated campaigns across digital, retail, CRM, e‑commerce, and offline marketing channels.
• Translate approved campaign plans into detailed schedules, deliverables, ownership assignments, and launch milestones.
• Maintain campaign trackers, workback plans, approval records, dependencies, and risk mitigation actions.
• Coordinate retail operations, commercial, creative, CRM, performance marketing, e‑commerce, and agency stakeholders.
• Secure required briefs, assets, approvals, translations, commercial inputs, and technical support within agreed timelines.
• Monitor campaign progress and proactively address delays, missing inputs, conflicting priorities, and execution bottlenecks.
• Review campaign assets for accuracy, brand alignment, messaging consistency, functionality, and market readiness.
• Oversee the scheduled deployment of creative materials, landing pages, digital activations, customer communications, and in‑store content.
• Confirm that campaign deliverables remain within the approved scope and support the agreed marketing objectives.
• Develop clear campaign briefs and ensure stakeholders understand requirements, responsibilities, and deadlines.
• Consolidate channel performance information and support the preparation of post‑campaign reports.
• Maintain an organized repository of campaign documentation, approvals, results, insights, and lessons learned.
• Improve campaign templates, standard operating procedures, governance practices, and coordination workflows.
• Promote ownership and timeline discipline across participating departments and agency partners.
• Support objective setting, progress monitoring, performance discussions, and employee development activities.
• Provide constructive observations that help team members strengthen delivery quality and professional capability.
• Identify training requirements and coordinate suitable learning initiatives with the Human Capital team.
• Encourage knowledge sharing, policy compliance, collaboration, and consistent execution standards.

Skills

Integrated campaign management

Campaign planning

Digital marketing coordination

Offline marketing execution

Retail campaign operations

Campaign governance

Workback scheduling

Campaign trackers

Creative asset management

Marketing quality assurance

Stakeholder coordination

CRM campaigns

E-commerce marketing

Performance marketing

Landing page coordination

Agency management

Campaign reporting

Post‑campaign analysis

Risk mitigation

Process improvement

Standard operating procedures

Training coordination

Cross‑functional collaboration

Education

Bachelor’s degree in Marketing

Business Administration/Communications related discipline

Tools

CRM

E‑commerce platforms

Job description

Majid Al Futtaim in Dubai seeks an Associate Manager – Campaign Marketing to coordinate end‑to‑end marketing campaigns across digital, retail, CRM, and offline channels. You will translate campaign plans into detailed schedules, manage assets and approvals, and ensure timely delivery with cross‑functional teams.

The role emphasizes governance, reporting, and process improvements to strengthen campaign effectiveness across multiple markets.