Integrated Campaigns Lead — Marketing Specialist (Dubai)

Talabat; Dubai; On-site; AED 167,000 - 246,000; Full time

Job summary

talabat, a leading online delivery platform in the Middle East, seeks a Senior Marketing Specialist - Integrated Campaigns to drive end-to-end campaigns across UAE markets. The role focuses on local brand growth, strategic partnerships and coordinated campaigns across digital and physical channels.

The ideal candidate has 4-6 years of GCC experience in brand and campaign management, with strong analytical abilities to translate metrics into actions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related discipline.
• 4-6 years of experience in brand management, campaign management, growth marketing or trade marketing in the GCC region.
• Experience delivering integrated campaigns across offline media, digital channels and localized activations.

Responsibilities

• Develop end-to-end strategies for seasonal and tactical marketing campaigns.
• Plan brand initiatives to increase consumer awareness and affinity.
• Coordinate campaign delivery across the United Arab Emirates.
• Establish clear objectives, audiences, timelines and channel requirements.
• Build co-marketing programs with FMCG brands and retail partners.
• Structure joint initiatives that create value for the company and vendors.
• Align outdoor advertising with digital and social media activity.
• Integrate activations and events into broader campaign roadmaps.
• Coordinate influencer plans with local brand and commercial priorities.
• Translate campaign concepts into actionable briefs.
• Develop targeted in-app communication requirements.
• Plan push-notification briefs supporting engagement and orders.
• Manage external creative agencies and production partners.
• Coordinate print suppliers and outdoor-advertising vendors.
• Maintain campaign quality and brand consistency.

Skills

Integrated campaign strategy

Brand management

Campaign planning

Growth marketing

Trade marketing

FMCG partnerships

Outdoor advertising

Digital marketing

CRM campaign coordination

In-app messaging

Education

Bachelor's degree in Marketing/Communications/Business

Job description

talabat, a leading online delivery platform in the Middle East, seeks a Senior Marketing Specialist - Integrated Campaigns to drive end-to-end campaigns across UAE markets. The role focuses on local brand growth, strategic partnerships and coordinated campaigns across digital and physical channels.

The ideal candidate has 4-6 years of GCC experience in brand and campaign management, with strong analytical abilities to translate metrics into actions.