Digital Communications Strategist & Content Lead

Roads and Transport Authority

Abu Dhabi

On-site

AED 85,000 - 125,000

Full time

6 days ago

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Job summary

Roads and Transport Authority in Abu Dhabi invites an experienced digital communications professional to shape and deliver strategic content across official channels. You will lead digital media initiatives, oversee storytelling across websites, social platforms, newsletters, and campaigns, and ensure alignment with corporate identity and branding.

The role requires strong background in graphic design, video production, multimedia content, and AI-powered tools, with 3+ years of relevant

Qualifications

Bachelor's degree/Masters in business administration or marketing.
3+ years for Master’s, 5+ years for Bachelor's in related field.
Experience in enterprise archiving, documentation, and compliance practices.
Proficiency in graphic design and visual communication for digital/print media.
Skilled in video production, editing, and multimedia content creation.
Ability to create engaging digital storytelling across multiple platforms.
Familiarity with AI-powered content creation tools and modern media technologies.
Strong creative thinking and visual content development skills.
Understanding of branding, media communication, and audience engagement principles.
Ability to manage multiple media projects and meet tight deadlines.

Responsibilities

Support implementation of digital media and communication plans.
Monitor digital platforms and identify opportunities to improve audience engagement.
Measure impact of digital media programs and implement corrective actions.
Coordinate content across official digital channels.
Ensure digital communications are accurate, timely, and aligned with branding.
Develop digital content for websites, social media, newsletters, and other channels.
Support production of written, visual, and multimedia content.
Review and edit content for quality and consistency.
Prepare periodic reports on department performance and impact.
Update the RTA’s website and other digital platforms.
Coordinate with departments to gather information for content.
Coordinate campaign content, timelines, and deliverables with teams and suppliers.
Coordinate with IT regarding content updates and platform requirements.
Ensure content is current and follows corporate identity.