Strategic Field Marketing Leader with ABM & Demand Gen

Brilyant UAE; Dubai; Hybrid; AED 180,000 - 300,000; Full time

Benefits offered by this job

Medical insurance

Learning & development opportunities

Bonus potential

Job summary

Brilyant UAE is seeking a results-driven Field Marketing Manager to scale demand generation, ABM, and partner campaigns across the MENA region. You will drive webinars, CXO branding, and multi-channel campaigns with sales leadership and SDR teams to convert target accounts into opportunities.

You will design ICPs and messaging, manage MDF programs, and create end-to-end event strategies while aligning marketing with sales to shorten ramp times and boost pipeline.

Qualifications

• 3–5 years in B2B demand generation or field marketing.
• Proven multi-channel campaign experience (ABM, webinars, LinkedIn, PPC, SEO).
• Experience with sales enablement and SDR/BDR alignment setups.
• Experience with co-sell programs and MDF management.
• Strong CRM and marketing tech proficiency.
• Background in building digital IP to convert audience into pipeline.
• Bachelor's or Master's in Marketing/Business.

Responsibilities

• Build and execute predictable demand generation and GTM growth frameworks to drive pipeline across target enterprise accounts.
• Map ICPs and buyer personas to create targeted messaging, funnel processes, and attribution tracking.
• Scale partner marketing initiatives with MDF and co-sell campaigns with OEM partners.
• Design and manage end-to-end event strategies including conferences, CXO roundtables, and webinars.
• Build ABM programs targeting key decision-makers across mid-market and enterprise verticals (BFSI, Healthcare, Logistics, Tech).
• Establish sales-enablement systems with SDR playbooks, messaging libraries, dashboards, and feedback loops.
• Execute CXO personal-branding and organic content programs to drive executive thought leadership.
• Implement internal marketing automations, lead scoring, and SOPs to reduce manual processes and lower costs.
• Oversee cross-functional campaign execution spanning design, content, paid channels, and cold outbound.

Skills

B2B demand generation

Field marketing

GTM strategy

ABM campaigns

Webinars & events

CRM systems

Sales enablement

Education

Bachelor's or Master's in Marketing/Business

Tools

HubSpot

Zoho

Pipedrive

LinkedIn Sales Navigator

Smartlead

InstalLly

Beehiiv

Job description

Brilyant UAE is seeking a results-driven Field Marketing Manager to scale demand generation, ABM, and partner campaigns across the MENA region. You will drive webinars, CXO branding, and multi-channel campaigns with sales leadership and SDR teams to convert target accounts into opportunities.

You will design ICPs and messaging, manage MDF programs, and create end-to-end event strategies while aligning marketing with sales to shorten ramp times and boost pipeline.