MENA Regional Marketing Leader — ABM & Growth

Checkout Ltd; Dubai; Hybrid; AED 661,000 - 1,102,000; Full time

Job summary

Checkout.com is seeking a Senior Regional Marketing Leader for the MENA region in Dubai. You will drive ABM programs, oversee Field Marketing, Events, PR, and demand generation, and manage a small team while optimizing regional budgets. The role reports to the MENA GM and Global CMO, with a hybrid office model in Dubai.

You will partner with regional leadership to shape go-to-market strategy, align global plans, and deliver high-impact marketing outcomes across priority markets.

Qualifications

• Over a decade in strategic B2B marketing leadership with ABM for complex enterprise accounts.
• Excellent communication across levels; fluent in English, Arabic a plus.
• Deep knowledge of MENA media ecosystem; PR agency oversight with KPIs.
• Proven leadership and ability to mentor marketing professionals and cross-functional partners.
• Native-level proficiency in English and Arabic (written and spoken).
• Strong cross-functional collaboration, driving alignment and execution across departments.
• Strategic thinker with ability to develop innovative marketing strategies.
• Strong analytical skills to measure ROI of marketing activities.
• Data-driven decision-making with martech tools to track performance.
• Innovative mindset and eagerness to test new tactics to connect with merchants.
• Team spirit and collaboration across global teams.

Responsibilities

• Go-to-Market Strategy: define and deliver integrated GTM strategies for front/back book execution.
• Executive Collaboration: partner with regional GM/CMO to drive regional marketing aligned with business goals.
• ABM Engine: lead multi-touch ABM programs across enterprise segments in MENA.
• Regional Marketing Leadership: design and execute regional plans; influence other leaders.
• Team Leadership: manage and grow a marketing team; act as Checkout brand ambassador in region.
• Budget Management: allocate resources to maximize ROI for regional priorities.
• Market Alignment: stay current with market dynamics and local preferences.
• Measurement and Optimization: track performance and report results to stakeholders.
• Collaborate with global marketing to align with GTM strategy.

Skills

ABM Specialist

Enterprise Marketing

English & Arabic

Leadership

Strategy

Cross-functional

Budgeting

Analytics

Data analytics

Innovation

Team development

Job description

Checkout.com is seeking a Senior Regional Marketing Leader for the MENA region in Dubai. You will drive ABM programs, oversee Field Marketing, Events, PR, and demand generation, and manage a small team while optimizing regional budgets. The role reports to the MENA GM and Global CMO, with a hybrid office model in Dubai.

You will partner with regional leadership to shape go-to-market strategy, align global plans, and deliver high-impact marketing outcomes across priority markets.