Regional Field Marketing Lead - Middle East Growth & ABM

EPAM Systems; Dubai; Hybrid; AED 120,000 - 160,000; Full time

Benefits offered by this job

End of service gratuity

Private healthcare

Life insurance

Employee assistance program

Wellness program

Annual expatriate travel allowance

Performance reviews

Travel medical and accident insurance

Referral bonuses

Learning & certifications

Job summary

EPAM Systems in Dubai is seeking a Field Marketing Manager to drive regional strategies and generate measurable business growth. You will support business development through integrated campaigns, events and ABM initiatives to deliver marketing-qualified leads and client engagement opportunities.

The role requires leadership in regional ABM, collaboration with sales, and execution of multi-channel campaigns across the Middle East market, with a hybrid work model in Dubai.

Qualifications

• Bachelor’s degree or higher in marketing, communications or related field.
• 5+ years of field or regional marketing in B2B enterprise tech.
• Experience planning large trade shows and executive events.
• Proven ABM strategy development and targeted campaigns.
• CRM and marketing automation familiarity (Dynamics, Marketo, DA/ABM platforms).

Responsibilities

• Act as the primary contact for marketing activities in the Middle East aligning regional priorities with global programmes.
• Build strong relationships with sales teams to ensure lead follow-up and pipeline acceleration.
• Plan and execute regional events including trade shows, conferences and executive dinners.
• Develop and manage multi-channel campaigns targeting accounts and sectors.
• Lead ABM strategies based on data insights and engagement metrics.
• Partner with sales on high-priority deals providing marketing support to move deals forward.
• Create targeted marketing assets such as microsites, personalised content and collateral.
• Monitor lead management processes ensuring timely engagement by sales.
• Report on campaign performance and ROI to demonstrate marketing impact on revenue.
• Align marketing spend and activities with regional growth targets.

Skills

Field marketing experience

ABM campaigns

Event planning

Data-driven marketing

CRM & marketing automation

Bilingual: Arabic & English

Stakeholder management

AI in marketing

Education

Bachelor’s degree in marketing, communications or related field

Tools

Microsoft Dynamics

Marketo

Demandbase

Job description

EPAM Systems in Dubai is seeking a Field Marketing Manager to drive regional strategies and generate measurable business growth. You will support business development through integrated campaigns, events and ABM initiatives to deliver marketing-qualified leads and client engagement opportunities.

The role requires leadership in regional ABM, collaboration with sales, and execution of multi-channel campaigns across the Middle East market, with a hybrid work model in Dubai.