Regional Marketing Lead – MENA & ABM

Showcify, Inc.; Dubai; Hybrid; AED 480,000 - 800,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Checkout.com seeks a Senior Regional Marketing Leader to oversee ABM, field marketing, events, PR and demand generation across the MENA region. You will champion regional ABM strategy, lead a small team, and optimize in-market budgets in collaboration with the MENA GM and global CMO.

You will build and scale 1:1 to 1:many campaigns, align with global go-to-market plans, and drive cross-functional marketing initiatives to accelerate regional growth and enterprise engagement in Arabic and English.

Qualifications

• Over a decade in strategic B2B marketing leadership with deep ABM expertise for complex enterprise accounts.
• Excellent communication across levels, fluent in English; Arabic proficiency is a plus.
• Deep knowledge of the MENA media ecosystem and experience managing PR agencies with KPI-driven outcomes.
• Proven leadership and team-management skills, with ability to influence stakeholders and manage budgets.
• Native-level proficiency in English and Arabic (written and spoken) with high-quality advertising and content management in both languages.

Responsibilities

• Define and deliver integrated go-to-market strategies for front and back book execution.
• Partner with regional leadership and executives to align regional plans with global marketing.
• Lead sophisticated ABM programs across enterprise segments in MENA using intent data and predictive scoring.
• Design and execute cohesive regional plans across Commercial and Partnerships.
• Manage and grow a marketing team, acting as Checkout's brand ambassador in the region.
• Allocate resources to maximize ROI and coordinate with global spend.
• Stay aligned with market dynamics and regional preferences to engage enterprise customers.
• Measure performance and communicate results to stakeholders.

Skills

ABM & Enterprise Specialization

Communication Skills

MENA PR Strategy

Leadership

Bilingual English/Arabic

Cross-Functional Collaboration

Strategic Thinking

Analytical Mindset

Data-driven Decision-making

Innovation Mindset

Team Spirit

Job description

Checkout.com seeks a Senior Regional Marketing Leader to oversee ABM, field marketing, events, PR and demand generation across the MENA region. You will champion regional ABM strategy, lead a small team, and optimize in-market budgets in collaboration with the MENA GM and global CMO.

You will build and scale 1:1 to 1:many campaigns, align with global go-to-market plans, and drive cross-functional marketing initiatives to accelerate regional growth and enterprise engagement in Arabic and English.