UAE B2B Field Marketing Lead (ABM & Events)

Sokin; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Sokin is seeking a Marketing Manager, Field Marketing, to lead the UAE field marketing programme for the Direct Sales business. You will coordinate with regional marketing, business development and central teams to turn commercial priorities into high-impact activity that builds awareness and generates demand across target accounts.

You will own planning through execution and measurement, manage agencies and budgets, and build a scalable field marketing playbook for the UAE and MEA region,

Qualifications

• 5+ years of B2B marketing experience with field marketing, campaigns, events, and ABM.

Responsibilities

• Own and execute the UAE field marketing programme to drive awareness, demand and pipeline.
• Plan and deliver integrated B2B and ABM campaigns across priority industries and target accounts.
• Own the events and activation programme including hosted events, roundtables, and other market activations.
• Partner with Business Development on account targeting, campaign activation, and pipeline progression.
• Manage agencies, vendors, budgets, timelines and external partners to ensure high-quality delivery.
• Measure performance and pipeline contribution to continuously improve activity and scale the UAE field marketing playbook.

Skills

Field marketing

B2B marketing

Campaign management

ABM

Events management

Sales enablement

Market research

Job description

Sokin is seeking a Marketing Manager, Field Marketing, to lead the UAE field marketing programme for the Direct Sales business. You will coordinate with regional marketing, business development and central teams to turn commercial priorities into high-impact activity that builds awareness and generates demand across target accounts.

You will own planning through execution and measurement, manage agencies and budgets, and build a scalable field marketing playbook for the UAE and MEA region,