Field Marketing Manager

Brilyant UAE; Dubai; Hybrid; AED 180,000 - 300,000; Full time

Benefits offered by this job

Medical insurance

Learning & development opportunities

Bonus potential

Job summary

Brilyant UAE is seeking a results-driven Field Marketing Manager to scale demand generation, ABM, and partner campaigns across the MENA region. You will drive webinars, CXO branding, and multi-channel campaigns with sales leadership and SDR teams to convert target accounts into opportunities.

You will design ICPs and messaging, manage MDF programs, and create end-to-end event strategies while aligning marketing with sales to shorten ramp times and boost pipeline.

Qualifications

• 3–5 years in B2B demand generation or field marketing.
• Proven multi-channel campaign experience (ABM, webinars, LinkedIn, PPC, SEO).
• Experience with sales enablement and SDR/BDR alignment setups.
• Experience with co-sell programs and MDF management.
• Strong CRM and marketing tech proficiency.
• Background in building digital IP to convert audience into pipeline.
• Bachelor's or Master's in Marketing/Business.

Responsibilities

• Build and execute predictable demand generation and GTM growth frameworks to drive pipeline across target enterprise accounts.
• Map ICPs and buyer personas to create targeted messaging, funnel processes, and attribution tracking.
• Scale partner marketing initiatives with MDF and co-sell campaigns with OEM partners.
• Design and manage end-to-end event strategies including conferences, CXO roundtables, and webinars.
• Build ABM programs targeting key decision-makers across mid-market and enterprise verticals (BFSI, Healthcare, Logistics, Tech).
• Establish sales-enablement systems with SDR playbooks, messaging libraries, dashboards, and feedback loops.
• Execute CXO personal-branding and organic content programs to drive executive thought leadership.
• Implement internal marketing automations, lead scoring, and SOPs to reduce manual processes and lower costs.
• Oversee cross-functional campaign execution spanning design, content, paid channels, and cold outbound.

Skills

B2B demand generation

Field marketing

GTM strategy

ABM campaigns

Webinars & events

CRM systems

Sales enablement

Education

Bachelor's or Master's in Marketing/Business

Tools

HubSpot

Zoho

Pipedrive

LinkedIn Sales Navigator

Smartlead

InstalLly

Beehiiv

Job description

At Brilyant, innovation drives us. We are a leading Global Systems Integrator (GSI) and a Managed Services Provider, dedicated to crafting high-performance workplaces and infrastructure for global businesses. With 8,000+ satisfied clients worldwide, partnerships with 50+ industry leaders, and a presence in 14+ international offices, Brilyant has been redefining possibilities since 2014. Join us in transforming industries and achieving excellence!

Job Description

We are looking for a results-driven, strategic Field Marketing Manager to build, scale, and optimize our pipeline generation and GTM growth engines across the MENA region. In this role, you will be responsible for building full-funnel demand generation programs, scaling Account-Based Marketing (ABM) strategies, executing partner co-sell campaigns, running webinars, and driving CXO personal branding initiatives. You will work closely with sales leadership and SDR teams to turn target enterprise accounts into active sales opportunities.

Key Responsibilities

• Build and execute predictable demand generation and GTM growth frameworks to drive pipeline across target enterprise accounts.
• Map ideal customer profiles (ICP) and buyer personas to create targeted messaging, positioning, funnel processes, and attribution tracking.
• Scale partner marketing initiatives, maximizing Market Development Funds (MDF) and co-sell campaigns with OEM partners to extend reach and optimize program ROI.
• Design and manage end-to-end event strategies including enterprise field conferences, CXO roundtables, and high-converting webinar series.
• Build account-based marketing (ABM) programs targeting key decision-makers across mid-market and enterprise verticals (BFSI, Healthcare, Logistics, Tech).
• Establish sales-enablement systems by creating SDR playbooks, messaging libraries, dashboards, and feedback loops to shorten ramp times and increase meeting bookings.
• Execute CXO personal-branding and organic content programs to establish executive thought leadership and amplify demand into core channels.
• Implement internal marketing automations, lead scoring, and SOPs to eliminate manual processes and lower software operational costs.
• Oversee cross-functional campaign execution spanning internal design, content, paid channels (LinkedIn, Google Ads), and cold outbound campaigns.

Skills and Competencies Required

• 3 to 5 years of experience in B2B demand generation, field marketing, or GTM roles within SaaS, IT services, or System Integrator environments.
• Proven track record in multi-channel campaign orchestration across ABM, webinars, email, LinkedIn (Organic + Ads), PPC, and SEO.
• Hands-on experience with sales enablement, including SDR/BDR playbooks and joint marketing-sales alignment setups.
• Expertise in co-sell programs, MDF management, and joint partner marketing with major tech vendors.
• Strong proficiency in CRMs and marketing tech tools (HubSpot, Zoho, Pipedrive, LinkedIn Sales Navigator, Smartlead, Instantly, Beehiiv, or similar).
• Background in running marketing automation setup, analytics setups, lead scoring models, and pipeline attribution.
• Proven ability to build digital IP (such as proprietary webinar series, newsletters, or virtual networks) that converts audience interest into pipeline.
• Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field.

What We Offer

• Competitive salary structure aligned with regional enterprise marketing standards.
• Performance-driven incentive plans and annual bonuses linked to pipeline generation and regional revenue growth.
• Comprehensive medical insurance and wellness coverage for you and your family.
• Paid learning & development opportunities.
• Access to state-of-the-art tech infrastructure, productivity tools, and latest hardware packages.
• Global exposure working directly with top-tier technology partners, enterprise clients, and leadership teams across international offices.
• Dynamic, collaborative, and inclusive company culture focused on innovation and high performance.