Specialist Performance Marketing

Talabat; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading local delivery platform in the UAE is seeking a Performance Marketing Specialist focused on Paid Social. This role requires expertise in creating and optimizing campaigns across various platforms like Meta and TikTok, with at least two years of experience in Performance Marketing. You will collaborate with regional and local teams to enhance marketing initiatives and analyze performance metrics. A bachelor's degree in marketing or a related field is required for this position.

Qualifications

• Bachelor's degree in marketing or related field is needed.
• Minimum of 2 years in Performance Marketing or Paid Social is essential.
• Strong experience across Paid Social platforms is highly preferred.

Responsibilities

• Create and optimize paid social campaigns for app installs.
• Analyze and report on campaign performance to drive improvements.
• Support local marketing teams with growth initiatives.

Skills

Performance Marketing

Paid Social

Campaign Optimization

ASO

Data Analysis

Education

Bachelor's degree in marketing, computer science, or business disciplines

Tools

Google Play Store Console

App Store Connect

MMPs (Adjust, Appsflyer, Branch, Firebase)

Job description

About the opportunity

We are looking for a strong Performance Marketing Specialist with a primary focus on Paid Social to join our dynamic regional performance marketing team. The role will require a hands on approach and be execution focused. You will be working closely with the regional performance marketing team in Dubai, UAE, as well as the local marketing teams across MENA countries to help them grow their business on our platform.

What you need to be successful

Paid Social

• Creating, developing, and optimizing paid social campaigns for app installs and re-engagement for multiple markets and platforms (Meta, TikTok, Snapchat, Twitter).
• Supporting the Performance Marketing Ad Operations team in daily operations with a hands-on approach and working closely with the Central Paid Social team to exchange best practices, insights, and trends.
• Working closely with the regional performance marketing team and strengthening integration with local marketing teams on growth initiatives and plans.
• Managing, uploading, and optimizing product feeds for dynamic ads following best practices.
• Conducting tests and experiments to measure incrementality and performance impact of paid social channels.
• Understanding, analyzing, and reporting on campaign performance by identifying key KPIs and driving improvements through actionable insights.

ASO

• Test, track, analyze, and optimize keywords and rankings across app stores.
• Carry out competitive analysis based on keywords, app rankings, and category trends.
• Support the visibility of our apps on the MENA App Store and Google Play Store.
• Create and implement ASO best practices to improve conversion rates, visibility, and downloads.
• Create and maintain weekly/monthly ASO performance reporting with insights and recommendations.
• Liaise with local and regional teams to support in-app events, promotional content, and Custom Product Pages / Custom Store Listings.

Who we are

talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

What's in it for you

Requirements:

• Bachelor’s degree in marketing, computer science, or business disciplines.
• Minimum 2 years of hands-on experience in Performance Marketing or Paid Social.
• Working knowledge of Google Play Store Console and App Store Connect.
• Strong experience across Paid Social platforms is highly preferred.
• Experience working with MMPs such as Adjust, Appsflyer, Branch, Firebase, etc. is a plus.
• AI-powered workflow optimization experience is a strong plus.