Social Media Manager

Publicis Groupe Holdings B.V; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading creative agency in Dubai seeks an experienced social media manager to develop and execute strategies that drive engagement and brand awareness. Candidates should have over 5 years of experience in social media management, with a strong focus on content creation and performance analytics. The role involves overseeing content production, managing online communities, and analyzing performance metrics to inform strategies. Creativity and a passion for digital innovation are essential to succeed in this dynamic environment.

Qualifications

• 5+ years of experience in social media management and content creation.
• Strong knowledge of social media trends, tools, and platform algorithms.
• Excellent writing, editing, and communication skills.

Responsibilities

• Develop and implement social media strategies to drive engagement.
• Oversee production of engaging, platform-optimized content.
• Track KPIs including engagement rates and follower growth.

Skills

Social media management

Content creation

Community engagement

Performance analytics

Visual storytelling

Tools

Meta Business Suite

Google Analytics

Sprinklr

Job description

Company description

Move people. Change the world.

Founded in Chicago in 1935, Leo Burnett Worldwide is one of the largest agency networks with 96 offices and nearly 10,000 employees.

In the Middle East, we’re consistently making an impact in KSA, Lebanon, UAE, Egypt, and Jordan thanks to our teams of go-getters.

In a historic achievement, our agency was voted #1 Creative Agency for Effectiveness in the World, while Leo Burnett UAE has claimed the top spot in the WARC Effective 100, earning the title of the most effective creative agency in the world. Additionally, Leo Burnett enjoys the title of ‘Most Innovative Company’ for driving brand purpose, as recognised by Fast Company. In 2024, Leo Burnett UAE was ranked #1 most Effective Agency.

At our core lies the Humankind philosophy, a belief that creativity has the power to transform human behaviour. We focus on people and purpose, not just advertising.

Join us and be part of a team that inspires change through creativity

Overview

This role involves developing, executing, and optimizing social media strategies to drive engagement, brand awareness, and audience growth. The ideal candidate is a storyteller, trend‑spotter, and data‑driven strategist who understands how to craft compelling content, manage online communities, and analyze performance metrics to refine strategies.

Responsibilities

Technical & Product

Content Creation & Management

• Oversee the production of high‑quality, engaging, and platform‑optimized content (static, video, Reels, Stories, etc.).
• Work closely with designers, copywriters, and videographers to bring campaigns to life.
• Develop a content calendar ensuring timely and relevant postings.

Community Management & Engagement

• Handle social media escalations, feedback, and crisis management professionally.
• Implement interactive campaigns such as polls, Q&A, and challenges to boost engagement.

Business Acumen & Operational Efficiency

Performance Analytics & Reporting

• Track KPIs including engagement rates, follower growth, reach, and conversions.
• Use social media analytics tools to generate monthly performance reports with insights and recommendations.

Innovative & Analytical Mindset

Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with brand goals.
• Define content pillars and engagement strategies across platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter, YouTube, etc.).
• Stay ahead of trends, platform updates, and best practices to keep the brand innovative.

Qualifications

Key Qualifications & Skills:

• 5+ years of experience in social media management and content creation.
• Strong knowledge of social media trends, tools, and platform algorithms.
• Experience with social media analytics tools (Meta Business Suite, Google Analytics, Sprinklr, etc.).
• Excellent writing, editing, and communication skills.
• Strong understanding of visual storytelling, video trends, and creative direction.
• Ability to work cross‑functionally with designers, content creators, and brand teams.
• Experience in influencer marketing and collaborations is a plus.
• Passionate about social media, creativity, and driving digital innovation.