Social Content Specialist - Corporate Brand

Majid Al Futtaim; Dubai; On-site; AED 156,240 - 245,520; Full time

Job summary

Majid Al Futtaim in Dubai is seeking a Social Content Specialist to transform corporate announcements and leadership messages into engaging narratives for LinkedIn, Instagram, TikTok, Snapchat, and YouTube Shorts. You will shape corporate reputation, executive visibility, and employer branding across enterprise social channels.

The ideal candidate has 4-6 years of experience in social content creation and corporate communications, with a strong portfolio of platform-native storytelling.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, Journalism, or a related discipline.
• 4-6 years of experience in social content creation, digital publishing, corporate communications, or platform-native storytelling.
• Experience producing content for LinkedIn, Instagram, TikTok, Snapchat, and short-form video channels.
• Strong understanding of social platform behaviors, content formats, audience expectations, and distribution patterns.
• Portfolio demonstrating platform-specific social storytelling and high-quality digital content.

Responsibilities

• Develop social-first content for LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant digital platforms.
• Convert corporate announcements, business updates, campaigns, and strategic priorities into concise and engaging social narratives.
• Adapt leadership messages into platform-appropriate posts, videos, carousels, short-form clips, captions, and executive content.
• Produce culture and employee stories that strengthen employer branding and communicate the organization’s working environment.
• Create content around corporate events, launches, partnerships, achievements, and reputation-building initiatives.
• Tailor writing style, visual direction, pacing, format, and call to action according to each platform and audience.
• Maintain an organized social content calendar covering planned campaigns, executive communications, events, and reactive opportunities.
• Coordinate content inputs, production deadlines, approvals, publishing dates, and required adaptations.
• Collaborate with designers, videographers, editors, communication teams, executives, and external agencies.
• Prepare clear briefs for creative assets, short‑form videos, animations, photography, and social campaign materials.
• Monitor platform trends, cultural conversations, audience interests, and emerging content formats.
• Apply relevant trends carefully without weakening corporate credibility, brand tone, or reputational standards.
• Use social listening to identify stakeholder sentiment, recurring themes, potential opportunities, and communication risks.
• Review engagement, reach, video completion, clicks, shares, saves, comments, and audience growth.

Skills

Social content creation

Platform-native storytelling

Corporate communications

Executive social content

Employer branding

LinkedIn content

Instagram content

TikTok content

YouTube Shorts

Short-form video

Social copywriting

Content calendars

Digital publishing

Social listening

Audience analysis

Education

Bachelor’s degree in Marketing, Digital Media, Communications, Journalism, or related discipline

Job description

Social Content Specialist - Corporate Brand

Role: Social Content Specialist - Corporate Brand
Location: Dubai, United Arab Emirates
Industry: Public Relations and Communications
Function: Digital Content Development
Experience: 4-6 years
Job Type: Full-time

Overview

Majid Al Futtaim seeks a digital storyteller who can transform business announcements, leadership messages, events, campaigns, and workplace stories into engaging content for LinkedIn, Instagram, TikTok, Snapchat, and YouTube Shorts. The role supports shaping the corporate reputation, executive visibility, employer branding, and stakeholder engagement across enterprise social channels.

Job Details

Country: United Arab Emirates
City: Dubai
Industry: Public Relations and Communications
Function: Digital Content Development
Salary: 14000-22000 (estimated; confirm with employer)
Gender: Any
Nationality: Any

Key Responsibilities

• Develop social-first content for LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant digital platforms.
• Convert corporate announcements, business updates, campaigns, and strategic priorities into concise and engaging social narratives.
• Adapt leadership messages into platform-appropriate posts, videos, carousels, short‑form clips, captions, and executive content.
• Produce culture and employee stories that strengthen employer branding and communicate the organization’s working environment.
• Create content around corporate events, launches, partnerships, achievements, and reputation‑building initiatives.
• Tailor writing style, visual direction, pacing, format, and call to action according to each platform and audience.
• Maintain an organized social content calendar covering planned campaigns, executive communications, events, and reactive opportunities.
• Coordinate content inputs, production deadlines, approvals, publishing dates, and required adaptations.
• Collaborate with designers, videographers, editors, communication teams, executives, and external agencies.
• Prepare clear briefs for creative assets, short‑form videos, animations, photography, and social campaign materials.
• Monitor platform trends, cultural conversations, audience interests, and emerging content formats.
• Apply relevant trends carefully without weakening corporate credibility, brand tone, or reputational standards.
• Use social listening to identify stakeholder sentiment, recurring themes, potential opportunities, and communication risks.
• Review engagement, reach, video completion, clicks, shares, saves, comments, and audience growth.
• Translate performance data into practical recommendations for topics, formats, publishing schedules, and creative treatments.
• Improve content based on audience behaviour, platform analytics, campaign results, and stakeholder feedback.
• Use artificial intelligence‑assisted tools for drafting, editing, transcription, localisation, repurposing, and content optimisation.
• Verify AI‑assisted content for accuracy, context, tone, originality, and brand compliance before publication.
• Maintain consistent naming, file management, approvals, version control, and publishing workflows.
• Ensure every output follows brand guidelines, communication policies, accessibility practices, and governance requirements.
• Support timely responses to changing communication priorities and high‑visibility corporate developments.

Ideal Profile

• Bachelor’s degree in Marketing, Digital Media, Communications, Journalism, or a related discipline.
• 4-6 years of experience in social content creation, digital publishing, corporate communications, or platform‑native storytelling.
• Demonstrated ability to produce content for LinkedIn, Instagram, TikTok, Snapchat, and short‑form video channels.
• Strong understanding of social platform behaviours, content formats, audience expectations, and distribution patterns.
• Experience developing short‑form videos, executive content, employer brand stories, campaign posts, and event coverage.
• Excellent writing and editing skills with the ability to simplify corporate information without losing accuracy.
• Sound understanding of brand tone, reputation management, content governance, and approval processes.
• Practical experience managing social calendars, publishing workflows, deadlines, and multiple stakeholder inputs.
• Ability to interpret social analytics and use performance findings to improve future content.
• Familiarity with social listening, community engagement, and audience sentiment monitoring.
• Experience collaborating with executives, creative professionals, agencies, videographers, and communications teams.
• Working knowledge of artificial intelligence‑assisted content, editing, localisation, and optimisation tools.
• Strong editorial judgment when handling leadership messages, corporate announcements, and reputation‑sensitive topics.
• Ability to manage several content streams in a fast‑moving corporate environment.
• Portfolio demonstrating platform‑specific social storytelling and high‑quality digital content.

Skills Set

• Social content creation
• Platform‑native storytelling
• Corporate communications
• Executive social content
• Employer branding
• LinkedIn content
• Instagram content
• TikTok content
• Snapchat content
• YouTube Shorts
• Short‑form video
• Social copywriting
• Content calendars
• Digital publishing
• Social listening
• Community engagement
• Social media analytics
• Audience behaviour analysis
• Content performance reporting
• Trend monitoring
• Content localisation
• Artificial intelligence‑assisted content
• Creative briefing
• Brand tone
• Reputation management
• Stakeholder coordination
• Content governance
• Editorial planning

Why Join Us

This opportunity offers direct involvement in shaping the social presence of a prominent regional organization. The successful candidate will create content for corporate campaigns, leadership communications, employee stories, events, and reputation initiatives while gaining exposure to varied audiences and business sectors. The position supports professional growth across social strategy, executive visibility, employer branding, analytics, short‑form production, and AI‑assisted content workflows. It also provides the stability and creative reach of a diversified organization with established digital channels and a large regional audience.

About the Company

Majid Al Futtaim operates leading businesses across retail, shopping malls, communities, leisure, and entertainment. Its Corporate Communications function manages enterprise storytelling, executive visibility, employee engagement, social media, events, and reputation initiatives that connect the Group with internal and external stakeholders.