Manager- Content Creation | Emirati Talent

Majid Al Futtaim; Dubai; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Great moments

Friendly environment

Diverse colleagues

Job summary

Majid Al Futtaim is seeking a social content specialist to create platform-native content across LinkedIn, Instagram, TikTok, Snapchat, and YouTube Shorts, aligned with corporate priorities.

You will translate corporate announcements, campaigns, leadership messages, events, and culture stories into engaging platform-specific content, monitor trends, and optimise performance using audience insights. AI-assisted tools will support creation while upholding brand governance.

Qualifications

• Bachelor’s degree in marketing, digital media, communications, journalism, or related field.
• 4–6 years of experience in social content creation and digital publishing.
• Strong knowledge of short-form content, community engagement, social analytics, and audience behaviours.
• Apply expertise in brand tone, content workflows, and digital communication best practices.

Responsibilities

• Develop social-first content across digital platforms (LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts).
• Transform corporate announcements, campaigns, leadership messages, events, and culture stories into engaging content.
• Monitor trends, audience behaviours, and engagement insights to optimise performance.
• Collaborate with creative teams, executives, communication partners, and agencies for a consistent content pipeline.
• Leverage AI-assisted tools for content creation, editing, localisation, and optimisation with brand alignment.
• Analyse performance data, maintain content calendars, and improve publishing processes through social listening.

Skills

Social content creation

Digital publishing

Platform-native storytelling

Social analytics

Education

Bachelor’s degree in marketing / digital media / communications

Job description

ROLE SUMMARY

Create and deliver platform-native, social-first content that enhances MAF's corporate brand, executive visibility, employer brand, and stakeholder engagement. Translate communication priorities into engaging, audience-focused content across enterprise social channels while adapting to emerging trends and ensuring brand consistency, governance, and reputational integrity.

ROLE PROFILE

• Develop social-first content across digital platforms, including LinkedIn, Instagram, TikTok, Snapchat, and YouTube Shorts, aligned with Corporate Communications priorities.


• Transform corporate announcements, campaigns, leadership messages, events, and culture stories into engaging platform-specific content.


• Monitor social trends, audience behaviours, conversations, and engagement insights to optimise content performance and relevance.


• Collaborate with creative teams, executives, communication partners, and agencies to deliver a consistent content pipeline.


• Leverage artificial intelligence-assisted tools for content creation, editing, localisation, and optimisation while ensuring accuracy and brand alignment.


• Analyse performance data, maintain content calendars, and improve publishing processes through insights and social listening.

REQUIREMENTS

• Hold a bachelor’s degree in marketing, digital media, communications, journalism, or a related field.


• Bring 4–6 years of experience in social content creation, digital publishing, and platform-native storytelling.


• Demonstrate strong knowledge of short-form content, community engagement, social analytics, and audience behaviours.


• Apply expertise in brand tone, content workflows, and digital communication best practices.

WHAT WE OFFER

• At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!


• Work in a friendly environment, where everyone shares positive vibes and excited about our future.


• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.