Brand & Exec Social Content Lead (Dubai)

Majid Al Futtaim; Dubai; On-site; AED 156,240 - 245,520; Full time

Job summary

Majid Al Futtaim in Dubai is seeking a Social Content Specialist to transform corporate announcements and leadership messages into engaging narratives for LinkedIn, Instagram, TikTok, Snapchat, and YouTube Shorts. You will shape corporate reputation, executive visibility, and employer branding across enterprise social channels.

The ideal candidate has 4-6 years of experience in social content creation and corporate communications, with a strong portfolio of platform-native storytelling.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, Journalism, or a related discipline.
• 4-6 years of experience in social content creation, digital publishing, corporate communications, or platform-native storytelling.
• Experience producing content for LinkedIn, Instagram, TikTok, Snapchat, and short-form video channels.
• Strong understanding of social platform behaviors, content formats, audience expectations, and distribution patterns.
• Portfolio demonstrating platform-specific social storytelling and high-quality digital content.

Responsibilities

• Develop social-first content for LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant digital platforms.
• Convert corporate announcements, business updates, campaigns, and strategic priorities into concise and engaging social narratives.
• Adapt leadership messages into platform-appropriate posts, videos, carousels, short-form clips, captions, and executive content.
• Produce culture and employee stories that strengthen employer branding and communicate the organization’s working environment.
• Create content around corporate events, launches, partnerships, achievements, and reputation-building initiatives.
• Tailor writing style, visual direction, pacing, format, and call to action according to each platform and audience.
• Maintain an organized social content calendar covering planned campaigns, executive communications, events, and reactive opportunities.
• Coordinate content inputs, production deadlines, approvals, publishing dates, and required adaptations.
• Collaborate with designers, videographers, editors, communication teams, executives, and external agencies.
• Prepare clear briefs for creative assets, short‑form videos, animations, photography, and social campaign materials.
• Monitor platform trends, cultural conversations, audience interests, and emerging content formats.
• Apply relevant trends carefully without weakening corporate credibility, brand tone, or reputational standards.
• Use social listening to identify stakeholder sentiment, recurring themes, potential opportunities, and communication risks.
• Review engagement, reach, video completion, clicks, shares, saves, comments, and audience growth.

Skills

Social content creation

Platform-native storytelling

Corporate communications

Executive social content

Employer branding

LinkedIn content

Instagram content

TikTok content

YouTube Shorts

Short-form video

Social copywriting

Content calendars

Digital publishing

Social listening

Audience analysis

Education

Bachelor’s degree in Marketing, Digital Media, Communications, Journalism, or related discipline

Job description

Majid Al Futtaim in Dubai is seeking a Social Content Specialist to transform corporate announcements and leadership messages into engaging narratives for LinkedIn, Instagram, TikTok, Snapchat, and YouTube Shorts. You will shape corporate reputation, executive visibility, and employer branding across enterprise social channels.

The ideal candidate has 4-6 years of experience in social content creation and corporate communications, with a strong portfolio of platform-native storytelling.