Manager - Content Creation

Majid Al Futtaim; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Majid Al Futtaim in Dubai is seeking a creative Manager - Content Creation to lead social-first digital storytelling across LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and more. The role transforms leadership messages and business priorities into engaging content tailored to diverse audiences and channels.

You will collaborate with internal communications, creative professionals, executives, and external agencies to deliver high-quality digital communications while upholding brand

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications or related field.
• 4–6 years of experience in social media content creation, digital storytelling, or corporate communications.
• Proven ability to produce platform-native content for major channels and short-form videos.
• Experience maintaining brand tone and following content approval workflows.
• Familiarity with AI-assisted ideation, editing, and localization.

Responsibilities

• Create, publish, and optimize social-first content aligned with corporate priorities.
• Produce platform-native content for LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, etc.
• Transform leadership messages and business priorities into engaging digital content.
• Coordinate posts, captions, reels, stories, carousels and short-form videos.
• Ensure content adheres to brand guidelines and governance.
• Collaborate with designers, videographers, executives and external agencies.

Skills

Social media content creation

Digital storytelling

Platform-native content

Short-form video storytelling

Brand governance

Editorial review

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

AI-assisted content tools

Job description

Manager - Content Creation Job Snapshot - Role: Manager - Content Creation - Location: Dubai, United Arab Emirates - Industry: Retail - Function: Digital Content Development - Experience: 4 to 6 years - Job Type: Full Time - Work Arrangement: On-site

Position Overview Majid Al Futtaim is seeking a creative and experienced Manager - Content Creation for an Emirati talent opportunity within its Corporate Communications function in Dubai, United Arab Emirates. The role focuses on developing engaging, social-first digital content that strengthens Majid Al Futtaim 's corporate brand, enhances executive visibility, supports employer branding, and builds meaningful engagement with stakeholders across digital platforms. The successful candidate will transform corporate announcements, leadership narratives, business priorities, campaigns, events, and organizational culture stories into compelling content tailored to different audiences and social media channels. This position requires a strong understanding of digital storytelling, short-form video production, social media trends, content performance analysis, and brand governance. The Manager - Content Creation will collaborate with internal communications teams, creative professionals, executives, and external agencies to deliver consistent, relevant, and high-quality digital communications.

Job Details - Country: United Arab Emirates - City: Dubai - Industry: Retail - Function: Digital Content Development - Salary: Not disclosed - Gender: No Preference - Candidate Nationality: Emirati talent opportunity - Job Type: Full Time - Work Arrangement: On-site

Key Responsibilities

• - Social Media Content Creation - Develop, create, and publish engaging social-first content aligned with Majid Al Futtaim 's Corporate Communications priorities.
• - Produce platform-native content for LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant digital channels.
• - Transform corporate announcements, leadership messages, business campaigns, events, and cultural moments into engaging digital content.
• - Create and coordinate social media posts, captions, reels, stories, carousels, and short-form videos.
• - Adapt content formats, messaging, and creative approaches to suit the characteristics of each social media platform.
• - Ensure published content communicates clear messages while maintaining consistency with corporate brand guidelines.
• - Apply creative storytelling techniques to improve audience relevance and engagement.

Corporate Brand and Executive Communications

• - Develop content that supports Majid Al Futtaim 's corporate reputation and digital brand presence.
• - Translate leadership messages and business priorities into accessible, audience-focused communications.
• - Create engaging content that strengthens executive visibility across relevant social media channels.
• - Support corporate storytelling initiatives that communicate business activities, organizational developments, and leadership perspectives.
• - Collaborate with communications stakeholders to ensure content reflects approved corporate messaging.
• - Maintain appropriate brand tone, accuracy, and reputational sensitivity across executive and corporate communications.
• - Support stakeholder engagement through relevant and professionally presented digital content.

Employer Branding and Culture Storytelling

• - Develop digital content that supports employer branding and communicates organizational culture.
• - Transform workplace stories, employee-related initiatives, and cultural moments into engaging social media content.
• - Work with relevant internal stakeholders to identify content opportunities aligned with employer branding priorities.
• - Adapt storytelling approaches to engage different professional and social media audiences.
• - Ensure employer branding content reflects approved corporate messaging and brand standards.
• - Support a consistent and recognizable employer brand presence across relevant digital channels.

Content Strategy and Audience Engagement

• - Monitor social media trends, platform developments, and audience behaviors to identify relevant content opportunities.
• - Apply insights from engagement patterns and digital trends to improve content planning and creative execution.
• - Recommend adjustments to content formats, publishing times, messaging, and tone based on audience performance.
• - Identify opportunities to strengthen engagement through platform-specific storytelling.
• - Balance emerging social media trends with corporate communication requirements and brand integrity.
• - Support the continuous development of content approaches that reflect changing audience expectations.
• - Use audience insights to improve the relevance and effectiveness of digital communications.

Creative Collaboration and Content Production

• - Collaborate with designers, videographers, communications teams, executives, and external agencies.
• - Coordinate the development of creative assets required for digital communications.
• - Translate communication briefs and business priorities into clear content requirements.
• - Work with creative partners to develop visual and written content suitable for different platforms.
• - Review content outputs to ensure consistency with approved messaging, creative direction, and brand standards.
• - Support the delivery of an integrated content pipeline across corporate digital channels.
• - Maintain effective communication with internal and external stakeholders throughout content development and production.

AI-Assisted Content Development

• - Use AI-powered content tools to support content ideation, copywriting, editing, localization, and optimization.
• - Explore appropriate AI-assisted approaches to improve creative efficiency and content development.
• - Apply human review and editorial judgment to AI-assisted content before publication.
• - Verify the accuracy, relevance, and consistency of content developed with AI support.
• - Ensure AI-assisted materials comply with brand governance and reputational requirements.
• - Support content testing and refinement using appropriate digital tools.
• - Maintain human oversight of creative decisions, corporate messaging, and published communications.

Content Performance and Analytics

• - Analyze social media content performance using relevant engagement metrics and reporting insights.
• - Review audience interactions and content results to identify successful formats and messaging approaches.
• - Use social listening insights to understand audience responses and emerging communication opportunities.
• - Evaluate content effectiveness across relevant digital channels.
• - Identify opportunities to improve content quality, engagement, and communication impact.
• - Apply performance findings to future content planning and creative decisions.
• - Support continuous improvement through data-informed content optimization.

Content Planning and Publishing Governance

• - Develop and maintain content calendars aligned with Corporate Communications priorities.
• - Coordinate publishing schedules across relevant social media platforms.
• - Manage content approval workflows to ensure appropriate review before publication.
• - Maintain version control for content assets, messaging, and creative materials.
• - Ensure content is published consistently and in accordance with established channel governance requirements.
• - Coordinate with stakeholders to manage content updates, revisions, and publishing priorities.
• - Support accurate and organized documentation of digital content activities.
• - Maintain consistency in brand tone, messaging, and content quality across corporate channels.

Qualifications and Experience

• - Bachelor 's degree in Marketing, Digital Media, Communications, Journalism, or a related discipline.
• - 4 to 6 years of relevant experience in social media content creation, digital storytelling, content marketing, corporate communications, or related fields.
• - Strong expertise in creating platform-native content for LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant social media channels.
• - Proven ability to develop engaging posts, captions, reels, stories, carousels, and short-form videos.
• - Strong understanding of social media trends, audience engagement, and digital content performance.
• - Knowledge of content analytics, social listening, and platform-specific publishing practices.
• - Experience maintaining brand tone of voice and following digital content approval workflows.
• - Practical experience using AI-assisted tools for content ideation, editing, localization, and optimization.
• - Ability to maintain content accuracy, brand governance, and reputational sensitivity.
• - Experience collaborating with creative teams, communications stakeholders, and external agencies.

Required Skills and Competencies

• - Social media content creation and digital storytelling.
• - Corporate communications and executive content development.
• - Employer branding and organizational culture storytelling.
• - Platform-native content development for major social media channels.
• - Short-form video storytelling and creative content production.
• - Social media copywriting, caption development, and editorial review.
• - Understanding of digital audience behavior and emerging content trends.
• - Content strategy, planning, and publishing coordination.
• - Social media analytics, engagement measurement, and social listening.
• - Ability to interpret content performance data and recommend improvements.
• - Brand tone of voice, messaging consistency, and reputation management.
• - AI-assisted content ideation, editing, localization, and optimization.
• - Content calendars, approval workflows, and version control.
• - Creative collaboration with designers, videographers, and external agencies.
• - Strong written communication and audience-focused storytelling.
• - Attention to detail, editorial accuracy, and content quality.
• - Ability to manage multiple content priorities and publishing deadlines.
• - Strong stakeholder coordination and collaborative working skills.

What We Offer

Majid Al Futtaim is committed to creating great moments, spreading happiness, and developing memorable experiences for customers and communities. The company promotes a friendly and positive working environment where colleagues contribute to shared goals and future ambitions. Employees have the opportunity to work alongside a diverse and talented workforce guided by the organization 's Leadership Model.

Role Contribution

The Manager - Content Creation contributes to Majid Al Futtaim 's corporate communications by transforming business priorities, leadership messages, and organizational stories into engaging digital experiences. Through creative storytelling, platform-specific content development, audience insights, and effective collaboration, the role supports corporate brand visibility, executive communications, employer branding, and stakeholder engagement. The position offers an opportunity for Emirati talent to contribute to the organization 's digital communications while supporting brand integrity, content innovation, and continuous improvement across social media channels.