Content Creator - Social Media Production

AlFuttaim; Dubai; On-site; AED 89,000 - 145,000; Full time

Job summary

Al-Futtaim is seeking a Content Creator - Social Media Production to shape the digital presence of Marsa Boulevard in Dubai. The role covers on-site production, photography, short-form video, and audience engagement across multiple social channels.

You will manage content from concept to publication, edit for platform specifics, and report on performance. A 2–4 year background in content creation and a strong portfolio are required for this hands-on role.

Qualifications

• Bachelor's or diploma in Marketing, Communications, Digital Media or related field.
• 2–4 years in content creation, social media, or digital marketing.
• Portfolio showing photography and short-form storytelling.
• Willing to work onsite during events, weekends or evenings.
• Knowledge of social media trends, calendars and performance reporting.
• Proficiency in Adobe Creative Suite.

Responsibilities

• Develop original social media concepts aligned with Marsa Boulevard brand and audience.
• Produce Reels, Stories, short videos, photos, and other formats for platforms.
• Attend events and campaigns to capture on-site content.
• Photograph destination features, tenants, and experiences.
• Edit footage and images; prepare captions and campaign references.
• Publish content on schedule; maintain content calendar and reports.

Skills

Social media content creation

Short-form video production

Video editing

Photography

Onsite event coverage

Adobe Premiere Pro

Canva

CapCut

Instagram Stories

Education

Bachelor's degree in Marketing/Communications/Digital Media/Graphic Design/Film/Photography

Tools

Adobe Premiere Pro

After Effects

Photoshop

Illustrator

Canva

CapCut

Job description

Content Creator - Social Media Production Job Snapshot Role: Content Creator - Social Media Production Location: Dubai, United Arab Emirates Industry: Real Estate Function: Digital Content Development Experience: 2-4 years Job Type: Full-time Position Overview Content Creator - Social Media Production in Dubai, United Arab Emirates is a creative Real Estate opportunity supporting the digital presence of Marsa Boulevard through photography, short-form video, social media publishing, and audience engagement. Al-Futtaim is hiring a hands-on content professional who can capture destination experiences onsite, manage multiple platforms, and transform events, campaigns, tenants, and daily activities into timely visual stories that strengthen brand awareness and customer interest.

Job Details Country: United Arab Emirates City: Dubai Industry: Real Estate Function: Digital Content Development Salary: 8000-13000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Full-time

Role Context The Content Creator will help shape how Marsa Boulevard is presented across digital channels. The position combines creative concept development, onsite production, editing, publishing, community engagement, and performance reporting. By capturing authentic destination moments and adapting them into platform-specific content, the role will support stronger visitor interest, campaign visibility, tenant promotion, event attendance, and long-term brand recognition.

Key Responsibilities

• Develop original social media concepts aligned with Marsa Boulevard 's brand identity, campaign priorities, and audience interests.
• Produce Reels, Stories, short videos, photographs, and other digital formats for social platforms.
• Attend events, activations, campaigns, and peak visitor periods to capture timely onsite content.
• Photograph destination features, tenant experiences, entertainment, dining, retail activity, and customer moments.
• Record high-quality mobile and camera-based video suitable for fast social media publishing.
• Edit footage, photographs, graphics, captions, and supporting visual elements from concept through final delivery.
• Adapt content dimensions, duration, pacing, and format for different digital platforms.
• Maintain an organized content calendar covering scheduled posts, campaigns, events, and stakeholder requirements.
• Schedule and publish approved content according to agreed timelines.
• Prepare accurate captions, tags, mentions, location details, and campaign references.
• Monitor comments, messages, audience reactions, and engagement activity across social channels.
• Support community engagement with timely and brand-appropriate responses.
• Identify trending formats, sounds, platform features, and audience behaviours relevant to the destination.
• Recommend creative approaches that improve visibility, engagement, reach, and content relevance.
• Coordinate with internal teams, agencies, tenants, event organizers, and business partners on content requirements.
• Collect briefs, confirm deliverables, and manage production priorities across several stakeholders.
• Ensure all published material follows brand guidelines, visual standards, and approved communication objectives.
• Review content carefully for accuracy, image quality, spelling, tagging, and consistency before publication.
• Prepare weekly reports covering content output, reach, engagement, audience response, and platform performance.
• Use reporting insights to recommend improvements in subject matter, timing, format, and creative direction.
• Maintain organized libraries of photographs, videos, project files, brand assets, and completed content.
• Manage urgent content requests and changing priorities during live events or active campaigns.
• Take ownership of the complete production process without requiring continuous supervision.
• Maintain high creative and technical standards while working under tight deadlines.
• Support wider marketing initiatives when visual content, event coverage, or digital production is required.

Ideal Profile

The preferred candidate holds a bachelor 's degree or diploma in Marketing, Communications, Digital Media, Graphic Design, Film, Photography, or a related discipline. Applicants should have 2-4 years of experience in content creation, social media, digital marketing, photography, video production, or a comparable creative role. Previous work with lifestyle, retail, hospitality, entertainment, events, destinations, or property developments will be valuable. A portfolio demonstrating strong photography, mobile video production, short-form storytelling, editing, and social media content is required. The successful candidate should be comfortable working onsite during events, weekends, evenings, or peak periods when content capture is necessary. Strong organization, creative judgment, initiative, and the ability to manage multiple deadlines are essential. Experience with Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Canva, CapCut, or comparable tools is expected. The role also requires practical knowledge of social media trends, content calendars, platform formats, audience engagement, and performance reporting.

Skills Set

• Social media content creation
• Short-form video production
• Reels production
• Instagram Stories
• Mobile videography
• Photography
• Visual storytelling
• Onsite event coverage
• Video editing
• Photo editing
• Content planning
• Content calendars
• Social media publishing
• Community engagement
• Caption writing
• Social media tagging
• Brand content development
• Destination marketing content
• Lifestyle content
• Event content production
• Adobe Premiere Pro
• Adobe After Effects
• Adobe Photoshop
• Adobe Illustrator
• Canva
• CapCut
• Digital asset management
• Performance reporting
• Audience engagement analysis
• Creative concept development
• Platform trend monitoring
• Stakeholder coordination
• Agency collaboration
• Tenant content support
• Deadline management

Why Join Us

This opportunity offers a creative professional the chance to shape the digital identity of a growing destination within Al-Futtaim 's established Real Estate portfolio. The role provides regular exposure to events, lifestyle experiences, tenant campaigns, visual storytelling, and fast-moving social media production. Demand for original short-form content continues to grow across destination, retail, entertainment, and property marketing. A strong performer can expand expertise in brand storytelling, campaign production, digital strategy, community engagement, and destination marketing while building a varied professional portfolio.

About the Company

Al-Futtaim is a diversified privately held regional business headquartered in Dubai, United Arab Emirates. Its operations span automotive, financial services, real estate, retail, and healthcare across more than 20 countries. Through Al-Futtaim Group Real Estate, the organization develops and manages major residential, commercial, retail, tourism, education, healthcare, and mixed-use destinations across the Middle East and North Africa.